Brand Tone

Authoritative, Experienced, Professional, Reliable, Customer-Centric, Helpful, Confident, Solution-Oriented, Direct, Informative

Brand Values

• •Quality
• •Durability
• •Innovation
• •Ease of Use/Convenience
• •Customer Satisfaction
• •Leadership & Experience
• •Reliability

Best Practices

• •Emphasize Authority & Experience: Consistently reference years of experience, leadership status ("No.1 supplier"), and expertise in product descriptions, 'About Us' sections, and even in customer service interactions.
• •Highlight Quality and Durability: Use strong, confident language when describing materials, construction, and product lifespan. Terms like "premium," "heavy-duty," "engineered for," "long-lasting," and "weather-resistant" reinforce this.
• •Focus on Solutions & Benefits: Frame product features in terms of how they benefit the customer – saving time, providing reliable protection, enhancing brand visibility, or ensuring a comfortable experience.
• •Maintain a Professional yet Accessible Voice: While authoritative, ensure the language is clear, direct, and easy to understand. Avoid overly technical jargon where possible, or explain it simply. The "EZ as 1,2,3" tagline is a good example of simplicity.
• •Back Up Claims with Proof: Utilize customer testimonials, case studies (if available), and clearly state guarantees or warranties to build trust and substantiate claims of quality and customer satisfaction.

Social Perception

Trusted & Reputable, Premium Quality (Worth the Price), Problem Solvers, Durable & Long-Lasting, Go-To Brand for Shelters

Copy Examples

• •Headline: 30+ Years of Shelter Expertise. Your Event Covered with EZUP Direct. Body: Don't leave your outdoor event to chance. At EZUP Direct, we've been the UK's leading choice for E-Z UP Instant Shelters for over three decades. Experience unparalleled quality, effortless setup, and lasting durability. Focus on your event, we'll handle the shelter.
• •Headline: Quality That Stands Up to Any Occasion. And Any Weather. Body: From bustling market stalls to serene garden parties, demand the best. Our E-Z UP shelters are crafted from premium materials, engineered for resilience and designed for instant convenience. Invest in peace of mind with EZUP Direct.
• •Headline: Your Brand, Elevated. Our Shelter, Your Message. Body: Make a lasting impression with a custom-printed E-Z UP shelter from EZUP Direct. Showcase your brand with vibrant, durable graphics on the market's most trusted instant shelters. Quality shelter, powerful branding – effortlessly combined.
• •Headline: The Original Instant Shelter. Still the Undisputed Leader. Body: Why settle for imitations? EZUP Direct brings you the genuine E-Z UP experience – the perfect blend of innovation, robust construction, and 'EZ' setup that professionals and enthusiasts have trusted for years. Elevate your outdoor experience today.
• •Headline: Hassle-Free Events Start Here. The EZUP Direct Promise. Body: Tired of complicated setups and unreliable shelters? EZUP Direct offers the swift, dependable solution with E-Z UP. Our commitment: premium products and exceptional support, so your focus stays on what truly matters. Experience the difference.