Brand Tone

Warm and Personal, Ethical and Conscious, Joyful and Colorful, Supportive and Inclusive, Artisanal and Passionate

Brand Values

• •Family and Love
• •Sustainability and Ethics
• •Inclusivity and Support
• •Joy and Color
• •Quality and Durability
• •Authenticity and Transparency

Best Practices

• •Always Root in the "Why": Constantly revisit the founding story and core values (family, ethics, joy, T1D support). Let this "why" infuse every piece of communication, from product descriptions to social media posts.
• •Use Warm, Empathetic Language: Employ words that convey care, understanding, and connection. Speak to parents as peers who share similar values and challenges. Avoid overly corporate or sterile language.
• •Highlight the "Handmade" and "Organic" Benefits Consistently: Don't just state these features; explain their value – gentleness on skin, environmental responsibility, durability, uniqueness. This reinforces the ethical and quality-conscious aspects of the brand.
• •Incorporate Storytelling: Share anecdotes (where appropriate and with permission), explain the inspiration behind designs, or talk about the artisanal process. This maintains the personal and passionate tone.
• •Maintain a Visual and Verbal Color Palette: Just as the clothes are colorful and joyful, the language should reflect this. Use positive, uplifting words and ensure imagery aligns with the cheerful, natural, and artisanal feel of the brand.

Social Perception

A niche, artisanal brand with a strong, positive ethical stance. Customers who resonate with organic products, handmade quality, and supporting small, purpose-driven businesses are likely to view the brand favorably. The connection to T1D likely garners appreciation and support from families affected by the condition, who may see the brand as understanding and catering to their specific needs. The colorful and joyful aesthetic is likely perceived as child-friendly and appealing. The "Made in France" aspect, specifically "Made in Auvergne," can contribute to a perception of quality and traditional craftsmanship.

Copy Examples

• •Headline: Wrap Your Little Sunshine in Joy: Organic, Grow-With-Me Clothes, Made with Love. Body: At Kokol Haricot, every stitch tells a story of family, vibrant colors, and a commitment to our planet. Discover our handmade, organic evolutive clothing from Auvergne, designed to journey with your child through every laugh and leap.
• •Headline: More Than Just Clothes: Comfort, Color, and Care for Every Child. Body: Inspired by a little hero named Koko, our collection offers cheerful, ethical fashion that’s gentle on sensitive skin and kind to the earth. Featuring T1D-friendly options, because every child deserves to shine brightly.
• •Headline: Handcrafted Happiness from the Heart of Auvergne. Body: Say goodbye to fast fashion! Kokol Haricot brings you sustainably made children's wear, sewn with passion and organic fabrics. Clothes designed to last, evolve, and spark smiles, day after colorful day.
• •Headline: The Kokol Haricot Promise: Ethical Threads, Endless Adventures. Body: We believe in fashion that feels good, inside and out. Our evolutive pieces are lovingly handmade with certified organic materials, ensuring comfort for your little one and peace of mind for you. Join our family of conscious consumers!
• •Headline: Celebrating Childhood with Every Hue: Meet Kokol Haricot. Body: Life’s too short for dull! Our playful and practical organic clothing is designed in-house, bursting with colors that reflect the joy of childhood. Ethically made, so their adventures are as pure as their laughter.