Brand Tone

Enthusiastic and Youthful, Trendy and Fashion-Forward, Approachable and Community-Oriented, Direct and Sales-Driven (but friendly)

Brand Values

• •Trendiness/Style
• •Customer Engagement & Community
• •Accessibility
• •Joy and Celebration
• •Entrepreneurial Spirit

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics (e.g., Youthful, Enthusiastic, Inclusive, Trendy, Slightly Playful with Emojis) and "words we use/don't use." Refer to this for all content creation.
• •Know Your #MintheGirl: Deeply understand the target audience (likely young women interested in current fashion trends, active on social media). Write as if you're speaking directly to her.
• •Embrace Emojis and Exclamations (Strategically): Use emojis (✨💖🛍️🥂) and exclamation marks to convey enthusiasm and friendliness, aligning with the observed TikTok presence, but avoid overuse to maintain readability.
• •Stay Current with Trends and Language: Incorporate relevant fashion hashtags and youthful slang (appropriately) to resonate with the target demographic. Keep an eye on how your audience communicates.
• •Encourage Interaction and Community: Use questions, polls, and calls for user-generated content to foster the "Minthegirl" community spirit. Language should be inviting and inclusive.

Social Perception

Positive and Engaging (within its community), Collaborative, Aspiring/Growing, Dutch-Centric

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our brand new [Item Name] just dropped and we can't get enough! 😍 Perfect for [Occasion/Look]. Be a #MintheGirl and snag yours before it's gone! 🛍️ Tap to shop or visit minthefashion.nl! #MintheFashion #NewArrival #MustHave #OutfitInspo #ShopNow
• •Party weekend loading! 🥂✨ Get ready to turn heads in our latest party collection! Which look is your fave? Let us know! 👇 #MintheFashion #PartyOutfit #NewCollection #OOTD #FashionTikTok #TrendingFashion #MintheGirl
• •💖 Special Treat for our Minthe Girls! 💖 Your Next Fave Outfit Awaits...
• •Your Style Destination ✨ Shop the Latest Trends at Minthefashion! New Collection Just In! ➡️
• •Want to be a #MintheGirl & get featured? 😍 We're looking for style stars like YOU! ✨ Follow us, tag 2 besties & show us your Minthe look! More info in bio! #MintheFashion #PromoterSearch #FashionCommunity #JoinUs