Brand Tone

Inspirational & Encouraging, Passionate & Authentic, Supportive & Understanding, Handcrafted & Quality-Focused, Friendly & Approachable

Brand Values

• •Creativity: Fostering artistic expression in everyone.
• •Accessibility: Making sketching and quality supplies available to all, and simplifying the process of sketching anywhere.
• •Quality: Providing well-made, durable, and thoughtfully designed art supplies.
• •Inspiration: Encouraging individuals to start and continue their sketching journey.
• •Community: Building a supportive environment for sketchers, highlighted by the desire to build a community and share experiences.
• •Practicality: Designing products that solve real-world challenges for artists, especially for sketching on location.

Best Practices

• •Speak from Experience (The Artist's Voice): Always write as if an experienced, passionate sketcher is talking directly to a fellow artist. Use "we" to refer to the brand as a collective of artists, or "I" if a specific message is from the founder, Ian. This maintains authenticity.
• •Focus on Empowerment and Overcoming Barriers: Acknowledge common challenges (like fear of public sketching, finding the right gear) and position the products as solutions that empower and build confidence. Use encouraging and supportive language.
• •Highlight Craftsmanship and Quality with Passion: When describing products, go beyond specifications. Talk about the care, the quality of materials (like specific paper types), and the handmade aspect with genuine enthusiasm, conveying the value and love put into them.
• •Keep it Inspirational but Grounded: While inspiring creativity, ensure the copy remains practical and relatable. Avoid overly grandiose claims and focus on the tangible benefits and joy of sketching.
• •Foster a Sense of Community and Shared Journey: Use inclusive language ("fellow sketchers," "our community"). Encourage sharing and learning, reinforcing the idea that sketching is a journey best enjoyed with support. This can be done through calls to action (e.g., "Share your sketches with us!") even if direct social engagement is limited, it sets a communal tone.

Social Perception

Perceived as a provider of high-quality, thoughtfully designed, handmade sketching tools that genuinely enhance the sketching experience, particularly for urban and plein air artists. The brand, and specifically its founder Ian, is viewed as trustworthy, responsive, and passionate about supporting fellow artists. Customers feel that the products address specific needs, like portability and ease of use in public spaces, thereby boosting confidence. There's an appreciation for the 'artist-to-artist' connection, which lends credibility and a sense of shared understanding.

Copy Examples

• •Homepage Banner: "Unleash your creativity, anywhere. Our handcrafted sketching companions are designed by an artist, for artists, to help you 'Just Go Sketching' with confidence and joy."
• •Product Description (for a sketchbook): "Feel that? It's the call of the blank page. Our [Product Name] Sketchbook, filled with 190gsm Saunders Waterford paper, is your trusted partner for capturing moments, ideas, and masterpieces. Lovingly handmade to inspire every stroke. What will you create today?"
• •Social Media Post (if active): "Ever feel nervous sketching in public? You're not alone! Our gear is made to be discreet, practical, and a little boost of courage so you can focus on what matters: your art. #JustGoSketching #UrbanSketching #ArtSupplies #Sketchbook"
• •Email Newsletter Snippet: "From our workshop in Cornwall to your creative hands, we believe everyone has an artist within. This week, discover how the right tools can not only improve your art but also quiet that inner critic. Let's make something beautiful together."
• •"About Us" Excerpt: "It started with a simple idea: to make sketching feel less like a task and more like an adventure. At Just Go Sketching, we pour our passion for art into every handmade tool, hoping to inspire you to capture the world, one sketch at a time."