Brand Tone

Elegant, sophisticated, aspirational, yet accessible and customer-centric

Brand Values

• •Elegance and Sophistication
• •Quality
• •Individuality and Empowerment
• •Accessibility of Luxury
• •Customer Satisfaction
• •Dreams and Aspirations

Best Practices

• •Maintain an Aspirational yet Accessible Voice: While highlighting luxury and elegance, ensure the messaging feels inviting and achievable, particularly when promoting value offers like combos and trial packs.
• •Emphasize Individuality and Empowerment: Frame perfumes as a tool for self-expression and confidence-building, resonating with the idea of 'wearing your aspirations.'
• •Showcase Quality and Craftsmanship: Subtly weave in mentions of fine ingredients or meticulous bottle design to reinforce the premium feel of the products.
• •Use Evocative and Sensory Language: Focus on descriptive words that capture the fragrance notes and emotional benefits of using the perfumes.
• •Highlight Customer Satisfaction: Integrate positive customer reviews or testimonials to build trust and credibility.

Social Perception

A luxury perfume brand that is perceived as high-quality, offering affordable luxury, empowering individuality, and providing excellent customer satisfaction.

Copy Examples

• •Introducing Fantasy Perfume, the essence of elegance, individuality, and sophistication.
• •Find the scent that tells your unique story.
• •Experience nature's serenity, bottled just for you.
• •Your perfect scent journey starts here.
• •Why just dream of sophistication when you can wear it?