Brand Tone

Whimsical, Serene, and Elegant. The tone should evoke a sense of magic, tranquility, and beauty, reflecting the products' ability to transform outdoor spaces into enchanting environments.

Brand Values

• •Beauty and Aesthetics
• •Well-being and Serenity
• •Quality and Durability
• •Customer Satisfaction
• •Eco-Friendliness (implied)

Best Practices

• •Focus on the sensory experience and emotions evoked by the products (e.g., the sound of a fountain, the ambiance created by solar lights).
• •Emphasize the transformation of outdoor spaces into more beautiful and tranquil areas.
• •Highlight the aesthetic quality and functionality of the products.
• •Incorporate customer testimonials that showcase the positive impact of the products.
• •Maintain a consistent tone of whimsy, serenity, and elegance in all communications.

Social Perception

The brand should be perceived as a provider of high-quality, aesthetically pleasing products that enhance the beauty and tranquility of outdoor spaces. Customers should see the brand as a source of inspiration for creating their own personal oasis, a place where they can escape the stresses of everyday life and connect with nature.

Copy Examples

• •Transform your garden into a fairy-tale escape with our solar garlands. ✨ Let the gentle glow create a magical ambiance that will enchant your evenings.
• •Find serenity in your outdoor space with our elegant solar fountains. ⛲ The soothing sound of water will create a tranquil oasis for relaxation.
• •Illuminate your garden with our discreet and stylish solar lights. 💡 Enjoy the beauty of your outdoor space even after sunset.
• •Create a whimsical wonderland in your garden with our enchanting decorations. 🧚‍♀️ From fairy-tale statues to charming wind chimes, add a touch of magic to your outdoor décor.
• •Experience the joy of a beautifully decorated garden with Esprit Jardin. 🌸 Our products are designed to bring beauty, serenity, and a touch of magic to your outdoor living space.