Brand Tone

Authentic, Nurturing, Informative, Community-Oriented, Slightly Understated

Brand Values

• •Natural & Pure
• •Efficacy & Results
• •Heritage & Tradition
• •Handcrafted Quality
• •Customer Well-being
• •Sustainability

Best Practices

• •Emphasize the founder's personal story to build trust and authenticity.
• •Showcase customer testimonials and user-generated content to demonstrate product effectiveness.
• •Highlight the natural and organic ingredients, explaining their benefits in a clear and accessible way.
• •Use gentle and nurturing language to convey care and support for customer well-being.
• •Maintain transparency about the handcrafted process and the brand's commitment to sustainability.

Social Perception

Positive, Trustworthy, Effective for Specific Concerns, Niche & Artisanal

Copy Examples

• •See the difference nature makes.
• •Experience the care of Issa Naturale and let your hair thrive, naturally.
• •Gentle enough for all hair types, powerful enough to show real results.
• •Our Hair & Scalp oil is made with only pure, carefully chosen ingredients, inspired by the rich herbal wisdom of the Levant.
• •Discover the handcrafted difference of Issa Naturale.