Brand Tone

Nostalgic, Passionate, Enthusiast-Driven, Authentic, Quality-Appreciative, Friendly & Approachable

Brand Values

• •Nostalgia
• •Passion
• •Quality & Durability
• •Community
• •Subtlety & Style

Best Practices

• •Focus on the '80s and '90s automotive culture when creating copy.
• •Use language that resonates with car enthusiasts, such as 'petrolheads' and 'three-pedal enthusiasts'.
• •Highlight the quality and durability of the clothing, emphasizing 'slow-fashion'.
• •Incorporate the founder's personal story and passion for classic cars.
• •Emphasize the 'IYKYK' aspect of the designs, appealing to those in the know.

Social Perception

Positive, Appreciative, Creator-Connected, International Appeal; Customers love the designs, product quality, and nostalgic appeal. They appreciate the personal touch and feel connected to the brand's creator. The brand has a global reach and is appreciated by customers from various countries.

Copy Examples

• •Relive the Golden Era of Automotive: Apparel inspired by the iconic cars of the 80s and 90s.
• •For the true petrolhead: Subtle, stylish designs that only a true car lover would recognize.
• •Slow-fashion for fast cars: Quality, durable clothing built to last, just like your favorite classic.
• •From Casper's garage to your wardrobe: Experience the passion and craftsmanship behind Golden Era Garage.
• •Join the Golden Era Garage community: Connect with fellow car enthusiasts who appreciate timeless automotive design.