Brand Tone

Confident, aspirational, elegant, and modern with an underlying sense of quality and attention to detail.

Brand Values

• •Quality and Craftsmanship
• •Elegance and Style
• •Personal Development and Achievement
• •Comfort and Fit
• •Modernity

Best Practices

• •Use strong verbs and an assertive tone.
• •Highlight European/Italian Design Influence: Subtly weave in the brand's design heritage to add an element of exclusivity and renowned style, using phrases like "Italian-inspired," "European elegance," or "Como design."
• •Avoid overly trendy slang while still feeling current.
• •Maintain a balance between classic elegance and contemporary trends.
• •Focus on the quality and craftsmanship of the materials and tailoring.

Social Perception

Positive perception of quality and style, aspirational, associated with confidence and a modern gentleman's image, and recognized for its Italian design roots.

Copy Examples

• •"Make yours with Albione's curated collection of menswear, designed for success."
• •"Suits and essentials that define the modern gentleman."
• •"Impeccable craftsmanship and top quality Italian fabric."
• •"Continuously looking for new ways for personal development and achieving goals?"
• •"Albione offers an optimal fit for individual physiques, blending comfort and style."