Brand Tone

Aspirational & Empowering, Creative & Expressive, Customer-Centric & Joyful, Direct & Informative

Brand Values

• •Personalized Expression
• •Creativity
• •Quality & Sustainability
• •Inclusivity & Diversity
• •Customer Satisfaction & Connection
• •Accessibility

Best Practices

• •Emphasize "You" and "Your Story": Center the customer and their desire for self-expression in all copy. Use language that empowers them to share their uniqueness.
• •Infuse Passion and Joy: Reflect the brand's origin story and its stated joy in serving customers. Use enthusiastic and positive language.
• •Highlight a Collaborative Spirit: Position the brand as a partner in the customer's creative journey ("Let's create," "We help you").
• •Balance Aspiration with Clarity: While inspiring creativity, ensure product descriptions and calls to action are clear, direct, and easy to understand, guiding the customer smoothly through the purchasing process.
• •Reinforce Core Values: Subtly weave in values like quality, creativity, inclusivity, and the celebration of diversity into messaging where appropriate. For example, "Quality apparel for every unique story."

Social Perception

A passionate, creative, and customer-focused business dedicated to enabling self-expression through personalized apparel.

Copy Examples

• •Headline: Your Story. Your Tee. Unleashed. Body: Don't just wear a t-shirt, wear your statement. At DeesTees, we transform your unique ideas into high-quality, personalized apparel that speaks volumes. Let's create something amazing together. #WearYourStory #DeesTees
• •Headline: From Flea Market Passion to Your Unique Fashion. Body: DeesTees was born from a dream to help everyone express their individuality. Whether it's for your business, your crew, or just you – we pour our hearts into every design, ensuring your vision comes to life. Experience the joy of custom. #DeesTeesCustom #PersonalizedStyle
• •Headline: More Than Just a T-Shirt. It's a Connection. Body: We believe in the power of apparel to unite and celebrate. Design custom pieces with DeesTees that foster belonging, showcase your brand, or simply bring a smile. Quality, creativity, and your vision – that's our promise. #CreateConnectCelebrate #DeesTees
• •Headline: Unleash Limitless Creativity. We'll Print It. Body: Got a design that's uniquely you? DeesTees provides the canvas. From vibrant all-over prints to classic custom tees, we prioritize quality and sustainability so your self-expression shines. What will you create today? #PrintYourPassion #DeesTeesQuality
• •Headline: Celebrate Every Moment, Big or Small, with Custom Style. Body: Birthdays, team events, brand launches, or just because – make any occasion memorable with personalized apparel from DeesTees. We make customization easy and joyful, helping you wear your heart on your sleeve (literally!). #CustomCelebrations #DeesTeesJoy