Brand Tone

Caring & Passionate, Friendly & Approachable, Trustworthy & Natural-Focused, Playful & Joyful

Brand Values

• •Animal Happiness & Wellbeing
• •Natural Products
• •Quality
• •Family & Trust
• •Eco-consciousness

Best Practices

• •Always remember the core mission – the happiness and wellbeing of dogs through natural products. Let this passion shine through in your words.
• •Use terms and scenarios that resonate with dog owners (e.g., "tail wags," "furry family member," "happy chewing"). Keep it relatable and avoid overly technical jargon.
• •Consistently highlight the natural aspects of the ingredients and the quality of the products. This reinforces key brand values.
• •As a family-run business, let your genuine love for dogs come across. A friendly, slightly informal yet trustworthy tone works well.
• •Whether it's a website description, an Instagram caption, or a TikTok video, the core tone and values should be consistent to build a recognizable and trusted brand identity.

Social Perception

The perception is likely to be that of a small, caring business providing healthy and enjoyable treats for dogs.

Copy Examples

• •Fuel your best friend's adventures, naturally! 🦴 Our Ostrich Dino Bones are the long-lasting, delicious chew your pup dreams of. Packed with goodness and approved by our own furry taste-testers! #DogAndOutdoors #NaturalDogTreats #HappyDog #DogChews
• •Treat your loyal companion to the pure goodness of the outdoors! Our new [Treat Name] is made with just one simple, natural ingredient – perfect for sensitive tummies and designed for happy chewing. Because they deserve the best, naturally. Supervised chewing and fresh water always recommended.
• •Tail wags guaranteed! 😍 Spoil your furry family member with our range of all-natural chews and treats. Which one would your pup pick? Let us know! #DogLife #UKDogs #NaturalTreats #DogAndOutdoors #GoodDog
• •Hello fellow dog lovers! As a family-run business, we know how much joy our furry friends bring. That's why we're passionate about providing top-quality, natural treats that keep them happy and healthy. This week, discover [Featured Product] – a treat that’s as wholesome as your love for them. Shop now and see those tails wag!
• •London Pups Deserve the Best! 🐾 Based right here in London, Dog and Outdoors offers delicious, natural dog treats your furry friend will adore. From long-lasting chews to tasty tidbits, find the perfect reward for your companion. Shop local, treat natural! #DogAndOutdoorsLDN #LondonDogs #NaturalPetFood #FamilyRun