Brand Tone

Elegant, artisanal, and heritage-focused. The tone should evoke a sense of luxury, craftsmanship, and cultural richness, while also being customer-centric and aspirational.

Brand Values

• •Craftsmanship & Quality: Dedication to high-quality materials and meticulous, traditional craftsmanship.
• •Individuality & Uniqueness: Furniture as statement pieces to express personal style.
• •Heritage & Tradition: Preserving and promoting India's rich cultural artistry.
• •Luxury & Elegance: Providing furniture that embodies sophistication and transforms homes into luxurious spaces.
• •Customer Transformation: Furniture should create experiences and personal statements.

Best Practices

• •Use terms like 'artisanal,' 'handcrafted,' 'legacy,' 'heritage,' and 'masterpiece.'
• •Incorporate words like 'exquisite,' 'timeless,' 'opulent,' 'regal,' and 'statement piece' to reinforce luxury.
• •Focus on Uniqueness and Personalization: Highlight how Jodha Furniture allows customers to express their individuality and create spaces that are distinct and personal.
• •Tell a Story, Don't Just Sell a Product: Frame product descriptions and marketing messages around the experience and transformation the furniture brings to a home, rather than just its functional aspects.
• •Showcase the cultural heritage and traditional craftsmanship that goes into each piece of furniture.

Social Perception

Jodha Furniture is perceived as a provider of premium, high-end furniture that adds a touch of royalty and elegance to interiors, offering unique and intricately crafted designs, particularly with their focus on mother-of-pearl and bone inlay furniture.

Copy Examples

• •Let us help you create a sanctuary that truly reflects your discerning taste and personal style.
• •Each piece, from majestic dining sets to intricately detailed cabinets, promises to be a cherished heirloom, adding a touch of royal elegance to your life.
• •Discover the art of fine living, handcrafted for you.
• •Transform your home into a palace with our exquisite, handcrafted furniture.
• •Experience the timeless elegance of Indian artistry, designed to elevate your space.