Brand Tone

Independent, Creative, Community-Oriented (Subtle), Trustworthy

Brand Values

• •Individuality & Self-Expression
• •Unconventionality
• •Artistic Design
• •Mindful Production/Sustainability
• •Creativity & Originality

Best Practices

• •Embrace Storytelling: Frame products not just as items, but as tools for self-expression and telling one's unique story.
• •Review social media content for inspiration.
• •Highlight the brand's commitment to mindful production and sustainability.
• •Use inclusive language to foster a sense of community.
• •Showcase the artistic and unique designs that set the brand apart.

Social Perception

Independent brand with unique, art-driven designs, ethically-minded, trustworthy.

Copy Examples

• •"Made with mindful, print-on-demand production because we care about the planet as much as your unique style."
• •"Express yourself through artful fashion."
• •"Unique streetwear that tells your story."
• •"Join our coven of style."
• •"Embrace your individuality with our original designs."