Brand Tone

humorous, relatable, informal, and enthusiastic. It's also pet-centric and slightly irreverent

Brand Values

• •Love and Passion for Pets: This is the core value, explicitly stated and evident in their product selection and messaging. They aim to enrich the lives of pets and their owners.
• •Quality and Curation: The brand emphasizes providing high-quality, carefully selected products.
• •Customer Satisfaction: A 30-day no-questions-asked guarantee underscores their commitment to customer happiness.
• •Community and Connection: The brand seeks to build a "pack" and foster a sense of belonging among pet owners.
• •Fun and Humor: Injecting joy and laughter into the pet ownership experience is a key element of their approach.

Best Practices

• •Know Your Audience, Speak Their Language: Understand the modern pet parent. Use humor, internet slang (appropriately), and relatable scenarios that resonate with their daily lives and love for their pets.
• •Embrace the Pun (Wisely): Pet-related puns and wordplay are on-brand for What The Fur Shop. Don't overdo it, but well-placed puns can enhance the fun and memorable nature of the copy.
• •Inject Personality & Enthusiasm: Let the genuine love for pets shine through. Write with energy and passion. Avoid overly formal or generic corporate-speak. The "About Us" page is a good example of this.
• •Keep it Light and Positive: While acknowledging the messy, chaotic side of pet ownership is relatable, the overall tone should remain upbeat, fun, and positive. The goal is to bring joy.
• •Be Consistent Across All Channels: Whether it's a product description, a Facebook post, an Instagram caption, or a customer service email, the humorous, informal, and pet-loving tone should be consistently applied to reinforce brand identity.

Social Perception

Customers generally perceive the brand positively. They appreciate the product quality, the unique and fun designs, and the customer service. The humorous and relatable content on social media likely resonates well with pet owners, fostering a sense of community.

Copy Examples

• •Product Ad (New Pet Bed): "Is your fur-baby's current nap situation a bit 'ruff'? Upgrade their royal slumber with our new cloud-nine pet bed! Warning: may cause extreme comfort and an unwillingness to leave said bed. Ever. #WhatTheFurShop #SpoiledPet"
• •Social Media Post (Relatable Content): "That moment when you realize you have more photos of your dog on your phone than of actual humans. No regrets. Show us your fur-covered camera rolls! #DogParentsUnite #WhatTheFur"
• •Email Subject Line (Promotion): "Paws what you're doing! 🐾 Your furry friend deserves this."
• •Website Banner (New Collection): "Unleash the Sass! Our new collection of pet parent tees is here to make a statement. Because being obsessed with your pet is a lifestyle. 😉"
• •Product Description (Toy): "Engineered for maximum zoomies and epic tail wags! This isn't just a toy; it's your fur-kido's new obsession. Get ready for some serious playtime (and maybe a little drool). Shop now, thank us later when they're happily snoozing."