Brand Tone

Passionate, Enthusiastic, and Community-Oriented, Relatable, Informative, and Excited, Friendly and Approachable

Brand Values

• •Passion for Football
• •Authenticity/Quality (Implied)
• •Fan Community/Belonging
• •Customer Satisfaction
• •Variety/Selection

Best Practices

• •Know Your Audience Deeply: Understand football fan culture, language, and what excites them. Use terminology and references that resonate authentically.
• •Embody "The Fanatic": Write from the perspective of a true fan. Let genuine enthusiasm and passion shine through in every word. Avoid overly corporate or detached language.
• •Develop a Brand Voice Guide: Even if informal, jot down key characteristics of your brand's voice (e.g., "energetic," "knowledgeable," "inclusive," "celebratory") and share it with anyone creating content. Include preferred terms and phrases (and any to avoid).
• •Be Consistent Across All Channels: Whether it's a website product description, a social media update, an email newsletter, or a customer service reply, the tone should feel familiar and aligned with the "Fanáticos por Camisas" identity.
• •Engage and Listen: Pay attention to how your audience communicates. Mirror their positive language (where appropriate) and actively participate in conversations. This reinforces the community feel and helps keep your tone relevant. Use user-generated content when possible to further highlight the community aspect.

Social Perception

Likely perceived positively by its target audience if it delivers on product quality, reasonable pricing (for the type of jerseys offered), and good customer service. Fans would see it as a go-to place for their jersey needs. If social media engagement is strong, it might be seen as a mini-hub for local or like-minded fans to connect and share their passion.

Copy Examples

• •🔥 DROPPED! 🔥 The wait is OVER! The [Team Name] [Year/Season] Home Kit has just landed at Loja Fanáticos por Camisas! Feel the roar of the crowd, wear the badge with pride. Limited stock – grab yours before it’s history! #FanaticosPorCamisas #[TeamName] #NewKit #FootballPassion
• •Matchday feeling in the air! ⚽️ Which historic jersey gives you the most goosebumps every time you see it? Share your ultimate fan moment below! 👇 #FootballMemories #ClassicKits #LojaFanaticos #FanVoice
• •GEAR UP, FANATICS! ⚽️ This weekend only: Score 15% OFF all national team jerseys! Show your colours loud and proud. Your passion, our priority. Shop now! #SupportYourTeam #JerseySale #FanaticDeals
• •We're more than just a store; we're a gathering of fanatics. Born from a pure, unadulterated love for the beautiful game and the stories woven into every jersey. At Loja Fanáticos por Camisas, we get it. Because we are you. #WeAreFanaticos #FootballCulture #JerseyLove
• •Real fan, real passion! 📣 Check out @[CustomerTag] rocking their new [Team Name] away jersey from our store! Nothing beats seeing that smile. Got your Fanáticos gear? Tag us to be featured! #HappyCustomer #FanaticosFamily #ShirtOfTheDay