Brand Tone

Mystical & Enchanting, Community-Focused & Engaging, Approachable & Informative, Enthusiastic & Playful

Brand Values

• •Accessibility to Magical/Spiritual Tools
• •Community Engagement
• •Quality & Affordability (implied)
• •Authenticity (within the spiritual niche)
• •Joy & Discovery

Best Practices

• •Embrace Mystical Language Consistently: Use words like enchanting, sacred, ritual, intention, magical, spirit, ancient wisdom, amplify, and channel regularly but naturally within product descriptions, social media captions, and all communications to reinforce the brand's core theme.
• •Foster Community Through Inclusive & Engaging Questions: Actively invite interaction by asking questions in captions (Which one calls to you?, What are you manifesting?). Use features like polls and Q&A stickers on Instagram stories to make the audience feel involved.
• •Highlight the Magic in the Mundane (of the products): Connect every product to its magical purpose or the feeling it evokes. Don't just sell a candle; sell the flickering flame that dances with your intentions. Don't just sell herbs; sell botanical allies for your sacred work.
• •Maintain Authenticity and Respect for the Practices: While being playful, ensure the language respects the spiritual significance of the items for practitioners. Avoid trivializing beliefs; instead, aim to empower and support their journey.
• •Visual and Textual Cohesion: Ensure the tone of the copy matches the visual aesthetic. If the visuals are dark and mystical, the copy should complement this. If they are bright and energetic (like for a crystal confetti reveal), the copy can be more overtly enthusiastic while still retaining a touch of magic. Consistency across platforms, even with slight variations for audience/format, is key.

Social Perception

Perceived positively by individuals interested in witchcraft, Wicca, crystal healing, and other metaphysical or pagan practices. Seen as a supplier of necessary and desired tools. High interaction on TikTok live sales suggests an engaged and interested customer base.

Copy Examples

• •✨ Behold the shimmer! ✨ Our NEW collection of Aura Quartz has just landed, each piece radiating pure magic and waiting to amplify your intentions. Which one calls to your spirit? Let us know in the comments! 👇 #MarkedByMagic #AuraQuartz #CrystalHealing #NewArrivals #AustralianWitches
• •🔮 Get Ready Witches! 🔮 Our BIGGEST TikTok Live Sale of the month is happening this Sunday! Expect enchanting crystals, mystery lucky dips, exclusive deals, and as always, good vibes only! ✨ Don’t miss out – tap the reminder! #MarkedByMagicLive #CrystalSale #WitchcraftSupplies #TikTokMagic #AustralianMadeMagic
• •Craft your sacred space with intention. Our 'Beginner's Altar Kit' is lovingly curated with essentials to start your magical journey. Includes a [item 1], [item 2], and a blessed [item 3] to channel your inner power. Perfect for new seekers or seasoned practitioners looking to refresh their sanctum. Embrace your magic. #AltarKit #WitchcraftEssentials #SacredSpace #MarkedByMagicAU
• •🌿 Unlock the ancient wisdom of the earth. 🌿 Our latest collection of organic ritual herbs is now in store. From protective Rosemary to calming Lavender, find the perfect botanical allies for your spells and rituals. Sourced with care, packed with intention. Shop the magic now! #HerbalMagic #RitualHerbs #GreenWitch #MarkedByMagic
• •Got questions about your craft? Or curious about which crystal is right for you? ✨ Ask us anything! We'll be answering your magical queries all day. Let the wisdom flow! #AskAMystic #MarkedByMagicCommunity #WitchyWisdom #CrystalGuidance