Brand Tone

Direct, enthusiastic, persuasive, and friendly

Brand Values

• •Directness/Transparency: "Jose Le Vende" implies a clear "seller-to-customer" relationship.
• •Value/Deals: Social media sales often highlight special offers and good prices.
• •Personal Connection/Community: Building a following around "Jose" suggests an effort to create a loyal customer base that trusts the individual.
• •Accessibility: Being active on multiple popular social media platforms makes the brand easy to reach and engage with.
• •Entrepreneurial Spirit: The setup often reflects a dynamic, responsive small business.

Best Practices

• •Embrace the "Jose Le Vende" Persona: All copy, especially on social media, should sound like it's coming directly from Jose. Use his characteristic enthusiasm, directness, and friendly language (e.g., use of emojis, colloquialisms appropriate for the Chilean audience).
• •Focus on Value and Urgency: Highlight deals, limited-time offers, and why the customer should buy now. This aligns with the direct sales approach implied by "Jose Le Vende."
• •Use Clear Calls to Action (CTAs): Tell people exactly what you want them to do: "Comenta 'QUIERO'", "Haz clic en el link de la bio", "Compra ahora en MiaLola.cl", "No te lo pierdas".
• •Maintain a Conversational Style: Write as if you're talking directly to a friend or customer. Ask questions, use exclamations, and keep the language accessible and engaging. Avoid overly formal or corporate jargon.
• •Consistency Across Platforms (with Nuance): While the core "Jose Le Vende" voice should be consistent, adapt the specific message format and style to each platform (e.g., short and punchy for TikTok, slightly more detailed for Facebook or YouTube descriptions, professional yet friendly on MiaLola.cl). The website itself (MiaLola.cl) can be slightly more product-focused but should still echo Jose's endorsement and enthusiasm in its descriptions.

Social Perception

Customers likely perceive "Jose Le Vende" as an energetic and persuasive salesperson. The success of this model hinges on Jose being seen as trustworthy and offering good products or deals. Followers on social media probably expect entertaining content, live interactions, and opportunities to purchase. The perception of "Mia Lola" as the store would be closely tied to the reputation of "Jose Le Vende." If Jose is well-liked and delivers on promises, Mia Lola will be seen positively.

Copy Examples

• •¡Llegó y Jose Lo Tiene! 🔥 ¡Miren esta [Product Name] increíble que acaba de aterrizar en MiaLola.cl! Perfecta para [Product Benefit]. ¡No te quedes sin la tuya! Link en la bio o comenta 'QUIERO' y te mando la info. 😉 #JoseLeVende #MiaLolaChile #Novedad #OfertaEspecial
• •¡CONÉCTATE ESTA NOCHE! 🔴 Jose Le Vende EN VIVO a las 9 PM (hora Chile) con ofertas EXCLUSIVAS en [Product Category] que NO encontrarás en la web. ¡Prepara tus preguntas y aprovecha los descuentos solo para los que estén en el live! ¡Te espero! 🥳 #FacebookLive #Descuentos #JoseTeLoVende #MiaLola
• •(Video shows Jose quickly demonstrating a product with upbeat music) ¿Buscas [Solution to a problem]? ¡Jose Le Vende tiene LA solución! Este [Product Name] de MiaLola.cl es [Key Feature 1], [Key Feature 2] ¡Y MIRA ESTE PRECIO! 😱 Corre al link en mi perfil antes que se agote. #TikTokMadeMeBuyIt #JoseLeVendeRecomienda #MiaLolaFinds
• •¡Este [Product Name] es uno de los favoritos de Jose y nuestros clientes! No solo luce increíble, sino que [Benefit 1] y [Benefit 2]. En Mia Lola, te lo traemos con la garantía de que Jose Le Vende solo elige lo mejor. ¡Añádelo a tu carrito y siente la diferencia!
• •Title: ¡LO PROBÉ TODO! 😱 Mega Haul [Product Category] de MiaLola.cl con Jose Le Vende - ¿Vale la pena? Description Snippet: ...En este video, Jose Le Vende te muestra TODO lo nuevo de [Product Category] que llegó a MiaLola.cl. ¡Prepárense para sorpresas, mis opiniones honestas y quizás algún descuento especial! 😉 Todos los productos aquí: [Link to MiaLola.cl category page]...