Brand Tone

Enthusiastic and Positive, Practical and Benefit-Oriented, Accessible and Value-Driven, Friendly and Engaging (especially on TikTok), Reliable and Trustworthy

Brand Values

• •Value for Money
• •Customer Satisfaction
• •Practicality and Usefulness
• •Variety and Convenience
• •Quality

Best Practices

• •Embrace "Predobro" Positivity: Consistently infuse an enthusiastic, upbeat, and positive feel into all communications. The brand name itself is a gift – use it or its sentiment ("too good," "very good," "excellent") to describe products, offers, and the shopping experience.
• •Focus on Practical Benefits and Value: Clearly communicate how each product solves a problem, makes life easier, or offers great value for the price. Use clear, straightforward language that highlights functionality and affordability.
• •Be Approachable and Friendly: Especially in social media and customer service interactions, maintain a warm, helpful, and accessible tone. Use contractions, occasional emojis (where appropriate for the platform), and a conversational style.
• •Maintain Clarity and Trustworthiness: While being friendly, ensure that information regarding products, pricing, delivery ("brza dostava" - fast delivery), and support ("izvrsnu korisničku podršku" - excellent customer support) is always clear, accurate, and reliable.
• •Adapt to the Platform, but Keep the Core: While the tone on TikTok might be more playful and informal than a product description on the website, the core values of providing "too good" products and prices should remain consistent. The enthusiastic and value-driven essence should always shine through.

Social Perception

The brand name "Predobro" itself has a very positive connotation, meaning "too good" or "very good."

Copy Examples

• •Predobro.hr: Your everyday just got 'too good' with our prices!
• •Tired of kitchen chaos? This isn't just a gadget, it's your new best friend! Get [Product Name] now and make meal prep 'predobro' easy. Quality you can trust, at a price that feels even better!
• •✨ New Arrival Alert! ✨ Make your home life simpler and smarter with our latest [Product Type]. Practical, stylish, and, of course, 'predobro' priced! 😉 Shop link in bio! #predobrohr #homesolutions #newgadget #musthave
• •🎁 Spoil Yourself (or someone else!) - Predobro Deals Inside!
• •Wait for it...🤯 This [Product Name] is seriously #predobro! Level up your [related activity] game. Get yours before it's gone! #tiktokmademebuyit #croatia #gadgetlover #viralfinds