Brand Tone

Proud & Reverent, Authentic, Storytelling-focused, Appreciative of Nature & Culture, Quality-conscious, Inspirational & Evocative

Brand Values

• •Cultural Heritage
• •Love for Puerto Rico
• •Quality & Design
• •Storytelling & Connection
• •Exploration & Discovery
• •Respect for Nature

Best Practices

• •Embrace Storytelling: Every piece of copy, from product descriptions to social media posts, should aim to tell a small part of Puerto Rico's story or evoke a feeling associated with the island. Connect emotionally.
• •Use Evocative Language: Employ words that paint a picture and appeal to the senses, reflecting the beauty and richness of Puerto Rican culture and nature (e.g., "vibrant," "lush," "historic," "spirited," "magical").
• •Maintain Reverence and Respect: Always speak about Puerto Rican culture, history, and natural sites with genuine admiration and respect. Avoid clichés or superficial portrayals.
• •Incorporate Brand Keywords Naturally: Weave in terms like "Borikén," "Taíno spirit," "Wear Your Story," and specific landmark names where relevant to reinforce brand identity and values.
• •Stay Authentic and Personal: Write as if sharing a personal passion for Puerto Rico. Let the genuine love for the island shine through, making the brand feel relatable and sincere to those who share that connection.

Social Perception

Niche and Specialised, Culturally Aware, Tasteful & Artistic, Souvenir-plus, Potentially Small or Emerging

Copy Examples

• •Carry the soul of El Yunque with you. Our latest design captures the mystical essence of Puerto Rico's treasured rainforest, a tribute to the land of Yokahú. Wear the wonder. #YokahuTraveller #ElYunque #PuertoRico
• •It's more than apparel, it's a heartbeat. At Yokahú Traveller, we weave the spirit of Borikén into every thread. Each piece tells a story of vibrant culture, breathtaking landscapes, and the enduring magic of Puerto Rico. What story will you wear? #WearYourStory #PuertoRicanHeritage #BoricuaSpirit
• •Step into history. Our Old San Juan t-shirt is an homage to the timeless allure of cobblestone streets and vibrant colonial architecture. Let the echoes of the past inspire your present journey. Crafted for comfort, designed for dreamers. #OldSanJuan #ExplorePR #YokahuJourney
• •Yokahú Traveller: New Arrivals to Share Your Puerto Rico Story
• •Dreaming of Puerto Rico? Keep the island close with Yokahú Traveller. Our apparel celebrates the stunning beauty and rich culture of Borikén, from pristine beaches to historic cityscapes. Wear your adventure. Shop now and share your journey! #PuertoRicoTravel #IslandLife #SupportLocalPR