Brand Tone

Promotional, Value-Oriented, Functional

Brand Values

• •Accessibility/Affordability
• •Variety
• •Performance (Implied)

Best Practices

• •Clearly differentiate Ultra Court store from K-Swiss Ultra Court shoes and Ultracourts construction company in all communications.
• •Focus on promotional messaging with specific discounts and offers to attract customers.
• •Maintain a straightforward and functional style in product descriptions, highlighting key features and benefits.
• •Emphasize accessibility and affordability in the tone of voice, highlighting value for money.
• •Showcase the variety of sports catered to (basketball, soccer, running, volleyball) to appeal to a broader audience.

Social Perception

A go-to store for affordable and functional sports gear, known for great deals and a wide selection, but needs to establish its unique identity to avoid brand confusion.

Copy Examples

• •Spare 29% on selected items!
• •Angebotspreis: Professional Football Boots for precision and control.
• •Volleyballschuhe Ultra Court 0756 - High performance footwear.
• •Get ready for the game with our wide selection of basketball shoes at unbeatable prices.
• •High-performance football boots: Precision & control on the field