Brand Tone

Aspirational & Fashion-Forward, Direct & E-commerce Focused, Neutral & Functional, Potentially International

Brand Values

• •Style/Fashion
• •Quality
• •Customer Satisfaction
• •Variety/Selection
• •Accessibility

Best Practices

• •Define Your Brand Persona
• •Know Your Audience
• •Create a Tone of Voice Guide
• •Be Consistent Across All Channels
• •Infuse Value Beyond the Product

Social Perception

Largely Unknown/Invisible (as a clothing brand), Potential for Confusion/Negative Association, Perception as a Generic E-commerce Store

Copy Examples

• •Your Next Style Obsession Starts Here. Discover a curated collection of must-have pieces designed to make you look and feel amazing. Dive into Sardici.
• •From sunrise mimosas to sunset soirées, find the perfect dress for every moment. Explore Sardici dresses – where every stitch tells a story of style.
• •Unleash your inner free spirit with our 'Wanderlust' embroidered blouse. Soft, breathable cotton meets intricate detailing for a look that’s effortlessly chic and endlessly comfortable. Pair with denim or a flowing skirt for instant bohemian vibes.
• •✨ Fresh Drops Alert! Your Wardrobe Called, It Wants These...
• •Treat Yourself! 👑 Our [Season] Sale is ON! Snag those pieces you've been dreaming of at prices you'll love. Tap to shop the look and give your style a 'Sardici' refresh!