Brand Tone

Passionate & Enthusiastic, Educational & Informative, Accessible & Approachable, Community-Oriented & Friendly, Creative & Inspiring, Grounded & Mindful

Brand Values

• •Accessibility of Craft
• •Education & Knowledge Sharing
• •Sustainability & Connection to Nature
• •Creativity & Experimentation
• •Community & Connection
• •Passion for Heritage & Story
• •Joy & Enthusiasm

Best Practices

• •Embrace Enthusiasm and Passion: Let genuine excitement for the craft shine through. Use words that convey joy, wonder, and a deep love for quilting and natural dyeing (e.g., "magic," "vibrant," "beautiful," "discover," "inspire").
• •Educate with Clarity and Accessibility: Break down complex information into easy-to-understand language. Avoid overly technical jargon without explanation. Focus on empowering the audience with knowledge and skills.
• •Foster Connection and Community: Use inclusive language ("we," "us," "together"). Ask questions to encourage interaction. Share personal anecdotes or insights that resonate with fellow makers and learners.
• •Highlight Nature and Sustainability: Weave in references to natural materials, plants, the earth, and sustainable practices. This reinforces the brand's connection to the environment.
• •Be Visually Descriptive and Inspiring: Use evocative language that paints a picture of the colors, textures, and processes involved. Aim to spark creativity and motivate readers to engage with the craft.

Social Perception

Expert & Knowledgeable Educator, Inspiring Artist, Community Builder, Advocate for Natural Dyes & Sustainability, Authentic & Relatable

Copy Examples

• •Workshop Promotion (Instagram/Facebook): "Unlock the rainbow hiding in nature! 🌈 Join my 'Clay Resist + Indigo' online workshop and discover the magic of creating stunning patterns with simple, natural materials. I’ll guide you step-by-step, from mixing your own clay paste (maybe even with local soil you find!) to caring for your vibrant indigo vat. Let's make something beautiful together! Perfect for curious beginners and seasoned dyers alike. Link in bio for all the colorful details! #NaturalDye #IndigoMagic #TextileArt #CreativeWorkshop #KristinArztQuilts"
• •Blog Post Introduction (Website): "There’s something truly special about watching color emerge from plants, a process that feels both ancient and thrillingly new every single time. This week on the blog, I’m sharing my recent adventures in foraging for local dye materials and the unexpected hues they’ve gifted my latest quilt. It’s a journey of patience, surprise, and a deep connection to the world around us. Grab a cup of tea and come explore with me!"
• •Pattern Release (Website/Newsletter): "New Pattern Alert! ✨ Introducing 'Scrappy Sunshine' – a modern quilt pattern designed to bring warmth and joy into your home. This design celebrates the beauty of your beloved fabric scraps, transforming them into a vibrant story. I’ve poured my heart into making this pattern clear, encouraging, and full of tips to help you enjoy every stitch. Can’t wait to see your unique sunshine creations! #ScrappyQuilting #ModernQuiltPattern #QuiltJoy #HandmadeHome #ScrambleQuilts"
• •Instagram Story (Behind the Scenes): (Video of Kristin working with dyes or fabric) "Studio day! 🌿 Experimenting with some new botanical bundles and getting wonderfully messy. Isn't this color just dreamy? This is what pure creative play looks like for me. What are you making today? Share your messy, joyful process! #NaturalDyeing #TextileArtist #StudioLife #CreativeProcess #InspiredByNature"
• •Product Description (Natural Dye Kit on Website): "Ready to dive into the captivating world of natural indigo? My all-inclusive kit has everything you need to start your dyeing journey with confidence and joy! I’ve carefully selected high-quality, natural ingredients and included my favorite easy-to-follow instructions, demystifying the process so you can focus on the fun of creating beautiful, patterned textiles. Let's explore the magic of indigo, from my studio to yours! #NaturalIndigoKit #DIYDye #SustainableCraft #LearnToDye #KristinArzt"