Brand Tone

Motivational & Inspiring, Energetic & Dynamic, Community-Focused & Inclusive, Performance-Oriented & Confident, Approachable & Passionate

Brand Values

• •Performance
• •Passion for Sport
• •Community
• •Quality & Durability
• •Style & Modernity
• •Motivation & Overcoming Challenges

Best Practices

• •Embrace the Athlete's Mindset: Write from the perspective of someone who understands the drive, challenges, and rewards of athletic pursuits. Use active language and focus on empowerment.
• •Speak the Language of Your Community: Incorporate terms, slang (if appropriate and authentic), and motivational phrases that resonate with runners and cyclists. Keep the primary language consistent with your target audience (Portuguese for the Brazilian market, but use energetic English for any international outreach).
• •Balance Performance with Passion: While highlighting technical features and benefits, always connect them back to the emotional aspect of sports – the joy, the struggle, the achievement.
• •Show, Don't Just Tell, with Energy: Use vivid verbs and dynamic descriptions that evoke movement, speed, and endurance. Let the copy mirror the energy of the sports Korrida caters to.
• •Foster Inclusivity and Motivation: Ensure the copy makes everyone from seasoned athletes to enthusiastic beginners feel seen, understood, and encouraged. Celebrate effort and persistence as much as podium finishes.

Social Perception

Positive & Engaged Community, Seen as High-Quality & Stylish, Authentic & Connected to the Sport, Primarily Brazilian-Focused, Reliable for Athletes

Copy Examples

• •Unleash your new PB. Our latest [Product Name] is engineered with [Feature 1] and [Feature 2] to shave seconds and conquer miles. Feel the difference. Run Korrida.
• •Every drop of sweat tells a story of dedication. What's your Korrida story today? Share your run, your ride, your victory using #UseKorrida and inspire the community!
• •It's more than just a run. It's a ritual. It's freedom. It's the beat of your heart matching the rhythm of your feet. We get it. We live it. #KorridaLife
• •Gear up for greatness. For a limited time, get [Discount/Offer] on our high-performance collection. Because your best deserves the best. Shop now, link in bio.
• •Light as air, tough as you. Our [Specific Product] with [Specific Technology] lets you focus on the finish line, not your gear. Push further. #KorridaPerformance