Tono de Marca

Expressive, Trendy, Direct, Benefit-Oriented, Casually Confident, Playful, Self-Assured

Valores de Marca

• •Comfort
• •Style
• •Quality
• •Self-Expression
• •Value for Money
• •Trend Awareness

Mejores Prácticas

• •Develop a Central Brand Voice Guide: Document the core personality, tone variations (e.g., empowering for digital, expressive for apparel), keywords, and do's/don'ts.
• •Tailor the specifics of the tone accordingly based on product type and audience.
• •Ensure the brand tone is consistent from website copy and product descriptions to email marketing, any future social media posts, and customer service interactions.
• •Maintain consistency across all touchpoints to build trust and recognizability.
• •Focus on being expressive and trendy when marketing apparel, and direct and benefit-oriented for digital products.

Percepción Social

For the apparel side, the limited customer reviews available are positive, focusing on product quality, fit, and comfort. There might be brand confusion since the name is used by multiple unrelated entities.

Ejemplos de Copy

• •Happy Hormones
• •Tomorrow
• •NOPE
• •Perfect fit and Awesome quality!
• •Good quality.. Comfortable to wear👍 Deliverd before the estimated time.