Brand Tone

Aspirational & Appreciative, Friendly & Welcoming, Descriptive & Visual, Modern & Trendy

Brand Values

• •Style & Aesthetics
• •Uniqueness & Individuality
• •Transformation & Inspiration
• •Quality (Implied)
• •Customer Focus (Implied)

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "stylish," "welcoming," "creative"), corresponding "do" and "don't" words/phrases, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language, references, and level of formality to resonate with your target customers (e.g., design enthusiasts, new homeowners).
• •Use Consistent Terminology and Style: Whether it's how you describe products, your calls to action, or even your use of emojis and hashtags, maintain a consistent style across all platforms (website, social media, emails).
• •Tell a Story: Connect with your audience on an emotional level by weaving a narrative around your products and brand. How do your items enhance a lifestyle? How do they make a home feel?
• •Review and Refine Regularly: Periodically audit your copy across all channels to ensure it still aligns with your brand tone and values. Solicit feedback and be open to making adjustments as your brand evolves or as you learn more about what resonates with your audience.

Social Perception

The perception is that of a new or upcoming home decor brand with a focus on stylish items.

Copy Examples

• •Tired of the ordinary? ✨ DecorDune brings you a curated collection of unique home decor to express your style and transform your space into a sanctuary. Discover pieces you won't find anywhere else. #DecorDune #HomeInspo #ElevateYourSpace
• •More than just a vase, it's a statement. Our new [Vase Name] collection adds a touch of modern elegance and artistic flair to any room. Find the perfect piece to showcase your blooms or stand beautifully on its own. Shop now and let your decor speak volumes! #StylishHome #VaseDecoration #DecorDuneFinds
• •Psst... Your Dream Decor Just Arrived! ✨ New at DecorDune!
• •Creating a home you love is all about the details. At DecorDune, we believe every piece should tell a story and bring joy to your everyday. What corner are you transforming next? Share your ideas! 👇 #InteriorStyling #HomeDecorLove #DecorDuneCommunity
• •Ready for a refresh? Get 15% off your first DecorDune order and start crafting the home you've always envisioned. Unique style, delivered to your door. Your journey to a more beautiful space begins now! #HomeMakeover #DecorDeals #UniqueFinds