Brand Tone

Adventurous, Passionate, Creative, Innovative, Craftsman-like, Detail-Oriented, Approachable, Supportive, Stylish, and Transformative

Brand Values

• •Adventure & Freedom
• •Creativity & Design
• •Quality & Craftsmanship
• •Customer-Centricity
• •Personalization & Individuality
• •Functionality & Safety

Best Practices

• •Embrace the Adventure Narrative: Continuously weave in themes of exploration, freedom, and the transformative power of motorcycle journeys, drawing from the founder's inspiring story.
• •Highlight Craftsmanship and Design Prowess: Use descriptive language that emphasizes the quality of materials, the 'handcrafted' nature of the parts, the innovation in design (like 3D modeling), and the 'Made in France' aspect.
• •Be Approachable and Solution-Oriented in Support: Ensure all communications, especially customer service interactions, are friendly, helpful, and reflect the brand's commitment to a seamless experience. Use clear, easy-to-understand language, especially in installation guides.
• •Visually Reinforce the Brand: Accompany copy with high-quality, inspiring visuals (photos and videos) that showcase the products in action, highlight their aesthetic appeal, and feature diverse, adventurous settings.
• •Showcase Personalization: Highlight how customers can express their individuality through Bonvent Motorbikes products. Use customer stories and photos to emphasize the unique builds achieved with Bonvent parts.

Social Perception

Positive, Respected, Innovative, Solution-Oriented, Community-Focused, Premium but Accessible.

Copy Examples

• •Unleash your inner explorer. Bonvent Motorbikes equips you for the journey ahead.
• •Handcrafted in France, designed for adventure. Experience the Bonvent difference.
• •Transform your ride. Premium custom finishes, effortlessly installed.
• •Your adventure, your style. Personalize your motorcycle with Bonvent Motorbikes.
• •From Paris to Abidjan, a passion ignited. Discover the story behind Bonvent Motorbikes.