Brand Tone

Innovative and Tech-Focused, User-Empowering and Supportive, Confident and Assertive, Accessible and User-Friendly

Brand Values

• •Innovation
• •Accuracy and Reliability
• •User-Centricity
• •Accessibility
• •Health Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "empowering," "innovative," "clear," "supportive"), and do's and don'ts for communication.
• •Prioritize "User Benefit" Language: Always frame features in terms of how they help or empower the user (e.g., instead of "Our sensor is small," try "Our discreet sensor means you can monitor comfortably and confidently").
• •Maintain Accuracy and Transparency: Especially in the medical device field, ensure all claims are backed by evidence and be transparent about product capabilities and limitations. Address concerns from reviews or forums constructively if appropriate on owned channels.
• •Use Consistent Terminology: Use the same names for products, features, and programs across all communications (e.g., "GS1 CGM," "AGP reports").
• •Educate and Support: Provide clear, easy-to-understand educational content (guides, FAQs, tutorials) that reflects the empowering and supportive aspects of the brand.

Social Perception

Emerging Competitor, Innovative but Scrutinized, Mixed User Experience, Legally Embattled, Globally Expanding

Copy Examples

• •Headline: "Unlock Your Health Insights. Effortlessly." Body: "Introducing the Sibionics GS1 CGM. Get 14 days of continuous, calibration-free glucose monitoring. Real-time data, seamlessly on your app. Understand your body, empower your choices. Learn more at [website]."
• •Headline: "The Future of Diabetes Management is Here. And it's surprisingly simple." Body: "Tired of finger pricks? The Sibionics CGM offers pain-free, 24/7 glucose tracking with industry-leading accuracy. Personalized alerts and easy-to-read AGP reports help you take control. Discover Sibionics today."
• •Headline: "Sibionics: Precision. Comfort. Confidence." Body: "Experience the difference with Sibionics CGM. Designed for your lifestyle, our discreet sensor provides reliable glucose data for 14 days. Make informed decisions and live more freely. Visit [website] to start your journey."
• •Headline: "More Data, Less Guesswork. Your Health, Crystal Clear." Body: "The Sibionics App transforms complex glucose data into actionable insights. Track trends, log meals, and share progress with your healthcare team. Empowering you, every step of the way."
• •Headline (for wholesale/B2B, as implied by `sibionics.lv/password`): "Partner with Innovation. Offer Your Clients Cutting-Edge CGM Technology." Body: "Sibionics is expanding its global network. Provide your customers with our CE-marked, user-friendly continuous glucose monitoring systems. Contact us for wholesale opportunities at [contact info/wholesale portal link]."