Brand Tone

Spiritual & Mystical, Empowering & Affirming, Elegant & Intentional, Nurturing & Guiding

Brand Values

• •Wisdom & Ancient Knowledge
• •Inner Transformation & Personal Growth
• •Interconnectedness & Oneness
• •Intentional Design & Craftsmanship
• •Quality & Uniqueness
• •Customer Care

Best Practices

• •Use language that is insightful, supportive, and inspiring.
• •Weave in Core Philosophical Concepts: Regularly and naturally incorporate phrases like "wisdom of the universe," "inner transformation," "decorate your soul," and "embody your highest self" into your copy. This reinforces brand identity and values.
• •Ensure all communications, from product descriptions to social media replies, reflect this consistent tone.
• •Focus on highlighting the spiritual and transformational aspects of the jewelry, not just its aesthetic appeal.
• •Create a sense of community by encouraging customers to share their personal journeys and experiences with the brand and its jewelry.

Social Perception

Unique, quality pieces with spiritual significance and a focus on customer care and personal transformation.

Copy Examples

• •✨ #Duelati #SpiritualJewelry #InnerTransformation #WisdomOfTheUniverse #MeaningfulAdornment
• •#DuelatiWisdom #DecorateYourSoul #SpiritualJourney #ConsciousJewelry
• •Our name, DUE LATI – Two Sides – speaks to the profound truth that our outer world mirrors our inner landscape.
• •Each piece is a handcrafted talisman, infused with the timeless wisdom of universal laws, designed not just to be worn, but to be experienced, guiding you toward inner transformation and the beautiful embodiment of your highest self.
• •Discover Duelati.