Brand Tone

Faith-centered, devotional, personal, reflective, modern, and relatable.

Brand Values

• •Faith
• •Encouragement & Hope
• •Spiritual Growth
• •Sharing God's Love
• •Living a Purposeful Life

Best Practices

• •Always Root Messaging in Core Values: Ensure all copy, whether for products, social media, or blogs, reflects the brand's foundational values of faith, hope, encouragement, and God's love.
• •Incorporate Scripture and Faith-Based Phrases Naturally: Weave in relevant Bible verses or Christian expressions in a way that feels authentic and not forced, aligning with the "Whispers From Our Father" blog style.
• •Maintain a Personal and Reflective Tone: Encourage sharing personal stories and spiritual insights, creating a connection with the audience.
• •Adapt to Modern Social Media Trends: Continue utilizing trending sounds and formats on platforms like TikTok to reach a wider audience while staying true to the brand's core message.
• •Address Customer Service Concerns Promptly: Ensure all customer inquiries and complaints are addressed promptly and professionally to avoid negative perceptions.

Social Perception

The brand aims to be perceived as a source of faith-based encouragement, spiritual growth, and a modern, relatable community for Christians. It seeks to spread God's love and help individuals live purposeful lives.

Copy Examples

• •"Let it Rain": See God's hand in everyday life.
• •Product Description: This t-shirt is a reminder to let your light shine and share God's love with the world. #christiansoftiktok #letyourlightshine
• •Blog Post Excerpt: In 'Whispers From Our Father,' we explore the gentle ways God speaks to us, offering guidance and comfort in our daily lives.
• •TikTok Video: A short devotional using trending audio to share a message of hope and encouragement.
• •Jewelry Ad: Wear your faith with this beautiful necklace, a reminder of God's unwavering love. Perfect for gifting to a sister in Christ.