Brand Tone

Artistic & Creative, Approachable & Friendly, Youthful & Trendy, Slightly Nostalgic/Whimsical

Brand Values

• •Handmade Craftsmanship
• •Uniqueness & Individuality
• •Passion & Love for the Craft
• •Small Business & Local Support
• •Quality

Best Practices

• •Embrace the "Handmade with Love" Narrative: Consistently weave in the story of craftsmanship, passion, and the personal touch of the founder. Use words like "handcrafted," "unique," "artisan," "made with love," and "one-of-a-kind."
• •Keep it Light, Bright, and Approachable: Use a friendly, conversational style. Incorporate emojis where appropriate (especially on social media) to add personality and visual appeal. Avoid overly formal or technical jargon.
• •Highlight Uniqueness and Individuality: Emphasize what makes Nostalgia 35 earrings special – their unique designs, limited quantities, and the creative process. Appeal to the customer's desire to stand out and express themselves.
• •Connect with a Hint of Nostalgia (Subtly): While the products are modern, the brand name "Nostalgia 35" allows for subtle nods to a fondness for creative expression and perhaps retro-inspired aesthetics. This can be done through visual cues or occasional playful phrasing without being overtly vintage.
• •Maintain Visual and Verbal Consistency: Ensure that the language used in captions, descriptions, and ads aligns with the visual aesthetic of the brand (clean, bright, creative, youthful). This synergy reinforces the overall brand perception.

Social Perception

Positive & Appreciative, Supportive of Small Business, Seen as a Source of Unique Accessories, Associated with Creativity and Personal Expression, Evokes feelings of warmth, security, and authenticity.

Copy Examples

• •Instagram Post (Image: Close-up of vibrant, uniquely patterned earrings): Add a pop of personality! ✨ Each pair of our Nostalgia 35 earrings is handcrafted with love and a sprinkle of Melbourne creativity. Dare to be different? 😉 #HandmadeEarrings #PolymerClayJewelry #UniqueStyle #MelbourneMade #Nostalgia35
• •TikTok Video Caption (Video: Fast-paced montage of the earring-making process, ending with a model wearing the finished product): From our hands to your ears! 💖 Watch the magic happen as we craft your next favorite statement piece. Get your unique Nostalgia 35 earrings now! Link in bio! #SupportSmallBiz #HandmadeWithLove #ClayEarrings #TikTokMadeMeBuyIt #GroovyStyle
• •Website Product Description (For a pair named 'The Daydreamer'): Float away with 'The Daydreamer' earrings. These whimsical, lightweight polymer clay dangles are lovingly handmade, featuring a unique swirl of dreamy pastels. Perfect for adding a touch of playful elegance to your everyday. Hypoallergenic surgical steel posts for sensitive ears. Because every day deserves a little daydream. ✨
• •Facebook Ad Copy (Targeting users interested in handmade crafts & fashion): Tired of the same old accessories? 🤔 Discover Nostalgia 35! 🦋 Unique, handmade polymer clay earrings, crafted with passion in Melbourne. Lightweight, hypoallergenic, and bursting with personality. Free shipping on orders over $70! Shop now and express your unique vibe! 👇 [Link to website]
• •Email Newsletter Snippet (Subject: ✨ Fresh from the studio! New Nostalgia 35 designs just dropped!): Hey Earring Lovers! 👋 Get ready to fall in love all over again! Our latest collection of handmade polymer clay earrings has just landed, featuring fresh colours and those unique Nostalgia 35 designs you adore. Each piece is made slowly, with a whole lot of heart, right here in Melbourne. Be quick, they’re one-of-a-kind! 😉 [Button: Shop New Arrivals]