Brand Tone

Passionate, Knowledgeable, Family-Run, Quality-Focused, Nature-Connected

Brand Values

• •Quality
• •Sustainability & Bee Welfare
• •Customer Support & Education
• •Passion for Beekeeping
• •Local Focus

Best Practices

• •Emphasize the family-run aspect of the business to create a personal connection with customers.
• •Highlight the passion and dedication to beekeeping to showcase authenticity.
• •Focus on the quality and health of the bees, using terms like 'premium genetics' and 'healthy' to build trust.
• •Offer help and share knowledge to position the brand as supportive and knowledgeable.
• •Connect the brand to the local environment and promote the purity of the honey.

Social Perception

Jurassic Bees is perceived as a reliable source of high-quality, healthy, and calm bees, offering delicious, pure honey and excellent, supportive customer service. They are appreciated for their family-run, local nature.

Copy Examples

• •At Jurassic Bees, we treat our bees like family, and we're excited to share our passion with you.
• •Welcome to Jurassic Bees, a small family-run bee farm dedicated to nurturing healthy, thriving live bees and nucs in Dorset.
• •For top-quality bees and expert advice, we're here to support you every step of the way.
• •Our raw Dorset honey – pure, natural, and brimming with the flavors of the countryside.
• •Straight from our happy hives to your table – it’s pure, golden goodness, just as nature intended.