Brand Tone

Elegant & Aspirational, Modern & Stylish, Warm & Inspiring, Quality-Focused & Passionate

Brand Values

• •Quality Craftsmanship
• •Modern Elegance & Style
• •Customer Satisfaction & Seamless Experience
• •Inspiration & Personal Expression
• •Functionality & Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Document key terminologies, preferred vocabulary (e.g., "curated," "elevate," "inspire," "elegant," "modern") and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on "Elevating" and "Inspiring": Frame product benefits around how they enhance the customer's lifestyle, space, and personal style, rather than just listing features. Use aspirational language that paints a picture of a more beautiful and personalized home.
• •Highlight Quality and Craftsmanship Subtly: Weave in mentions of material quality, design process, or the artisan nature of products where appropriate, reinforcing the value beyond just aesthetics.
• •Maintain a Warm and Approachable Professionalism: While the tone is elegant, it should also feel welcoming. Avoid overly technical jargon or a tone that could be perceived as pretentious. Engage with comments and messages in a friendly yet professional manner.
• •Visual and Textual Harmony: Ensure the copy complements the high-quality, modern, and elegant visuals used on the website and social media. The text should enhance the story the images are telling.

Social Perception

Customers likely perceive Maison Modern as a provider of stylish, contemporary home decor and gifting items that offer good quality and design. The brand is positioned as a curator of "trend-setting designs" with "international quality" for the Indian market. Their active social media presence with visually appealing content likely contributes to a perception of being current and engaged with home decor trends. The emphasis on "handmade products by Indian craftsmanship" for some items could appeal to customers looking for unique and locally sourced goods. There is no readily available information on negative perceptions or widespread customer complaints.

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Elevate Your Everyday. Discover Modern Elegance at Maison Modern."
• •Product Description (for a unique vase): "More than just a vase, it's a statement. Crafted with passion and designed for the discerning eye, our [Product Name] vase brings a touch of modern artistry to your favorite corner. Let your style bloom."
• •Instagram Caption (Showcasing a styled room): "Creating a sanctuary of style, one beautiful piece at a time. ✨ Discover how our curated collection at Maison Modern can transform your house into a home that truly reflects you. #MaisonModernLiving #HomeDecorIndia #ElegantSpaces"
• •Email Subject Line (New Arrivals): "New Curations for Your Inspired Home | Maison Modern"
• •About Us Snippet (Social Media Bio): "At Maison Modern, we're passionate about bringing curated design and quality craftsmanship to your home. Transforming spaces, inspiring style. India's destination for modern decor & thoughtful gifting."