Brand Tone

Aspirational & Encouraging, Informative & Helpful, Friendly & Approachable, Results-Oriented

Brand Values

• •Efficacy & Quality
• •Customer Centricity
• •Radiance & Confidence
• •Accessibility
• •Modernity

Best Practices

• •Always Lead with Benefits, Support with Features: Start by telling the customer how the product will improve their life or solve their problem (the "glow," the "confidence," the "clear skin"). Then, explain how (the ingredients, the formulation).
• •Use an Encouraging and Positive Voice: Frame product benefits and solutions in an uplifting way. Avoid fear-mongering or overly clinical language unless explaining a specific scientific aspect briefly.
• •Incorporate "Glow" and Radiance-Related Language Naturally: Weave words like "glow," "radiant," "luminous," "brighten," and "shine" into your copy where appropriate, reinforcing the brand's core promise.
• •Engage with Questions and Emojis (Especially on Social Media): Make the copy conversational and inviting. Ask questions to encourage interaction and use emojis to add personality and visual appeal, aligning with the friendly and approachable tone.
• •Maintain a Consistent Vocabulary and Style Guide: Develop a list of preferred terms (and terms to avoid), a guide for sentence structure (e.g., active vs. passive voice), and a general style for calls to action. This ensures that all copy, whether on the website, social media, or ads, feels like it's coming from the same brand voice.

Social Perception

Positive for Product Efficacy, Trusted Local Brand (Pakistan), Engaged Community, Value for Money, Responsive Customer Service

Copy Examples

• •✨ Unlock your most radiant skin yet! ✨ Introducing our new Brightening Boost Serum, packed with Vitamin C and Hyaluronic Acid to fade dark spots and drench your skin in hydration. 🍊💧 Ready to glow from within? Tap to shop and let your skin do the talking! #Heyglow #GlowGetter #NewCollection #SkincareSecrets
• •Tired of dull, thirsty skin? 🌵 Quench it with Heyglow's HydraQuench Moisturizer! Our rich, yet non-greasy formula locks in moisture for 24-hour hydration, leaving your skin feeling soft, supple, and oh-so-smooth. 🥰 See the difference. Feel the glow. Shop now and save 15% with code GLOW15! 👉 [Link to Product]
• •Say goodbye to breakouts and hello to clear, confident skin! Our ClearComplexion Spot Treatment is your secret weapon against pesky pimples. Formulated with Salicylic Acid and Tea Tree Oil, it works fast to reduce redness and inflammation without over-drying. 🎯 Gentle yet powerful, it’s time to reclaim your complexion. Add to cart and start your journey to clearer skin today!
• •Hey [Customer Name], Your Glow-Up Awaits! ✨ Discover What's New at Heyglow. Ready to elevate your skincare ritual? We've curated our latest arrivals and top-rated favorites just for you. From powerful serums to nourishing masks, find everything you need to achieve that signature Heyglow radiance...
• •We LOVE seeing your #HeyglowResults! 😍 @[CustomerHandle] is absolutely beaming with her radiant skin after using our Vitamin C Serum for just 2 weeks! Want to share your glow-up? Tag us @Heyglow.pk! ✨ #CustomerLove #RealResults #SkincareCommunity