Brand Tone

Accessible & Aspirational, Informative & Passionate, Confident & Quality-Focused, Direct & Sales-Oriented

Brand Values

• •Accessibility/Affordability
• •Quality
• •Variety & Choice
• •Customer Satisfaction
• •Passion for Perfumery
• •Made in Italy
• •Cruelty-Free

Best Practices

• •Emphasize Quality Alongside Affordability: Always balance the message of accessible pricing with a strong emphasis on the high-quality ingredients, Italian craftsmanship, and the rich olfactory experience. Avoid sounding "cheap"; instead, focus on "smart luxury" or "accessible quality."
• •Be Passionate and Evocative: Use language that conveys a genuine love for perfumery. Describe scents not just by notes, but by the feelings, memories, and personalities they evoke. Connect emotionally with the customer's desire to express themselves through fragrance.
• •Educate Gently: Briefly explain the concept of "inspired-by" or "equivalent" perfumes in a positive light, focusing on the skill and quality involved in creating a scent that honors the original's profile while being an original creation in its own right.
• •Maintain Transparency: Be open about the nature of the products (inspired-by). Highlight positive attributes like being cruelty-free and Made in Italy, as these build trust and align with conscious consumer values.
• •Be Confident, Not Arrogant: Project confidence in the quality and appeal of your fragrances. Position Profumi Medesimo as a knowledgeable and expert source for high-quality equivalent perfumes, without directly disparaging original brands. The aim is to offer a desirable alternative.

Social Perception

Value for Money, Good Quality Alternatives, Discovery Platform, Emerging Player, Transparency Appreciated

Copy Examples

• •Headline: Experience Iconic Scents, Reimagined. Body: Why reserve your favorite fragrance for special occasions? Profumi Medesimo brings you a collection of over 600 high-quality inspired-by perfumes, crafted in Italy. Indulge your senses, every day. Explore the luxury you deserve, affordably. Call to Action: Discover Your New Signature Scent
• •Headline: The Essence of Luxury, Without the Label Shock. Body: At Profumi Medesimo, we believe exquisite fragrances shouldn't break the bank. Our passion lies in meticulously crafting scents inspired by the world's most beloved perfumes, using premium raw materials for a rich and lasting experience. Quality, passion, and Italian artistry in every bottle. Call to Action: Shop Our Bestsellers
• •Headline: Unlock a World of Fragrance. Body: From timeless classics to modern niche masterpieces, Profumi Medesimo offers the key. Our expertly developed equivalent perfumes capture the spirit and complexity of iconic scents, allowing you to explore, express, and enchant without compromise. What story will your scent tell today? Call to Action: Find Your Inspiration
• •Headline: Italian Craftsmanship. Inspired Fragrance. Accessible Price. Body: Profumi Medesimo: where the art of Italian perfumery meets your desire for diverse, high-quality scents. We are dedicated to creating "profumi di ispirazione" that speak to your personality and lifestyle, ensuring you never have to choose between quality and accessibility. Call to Action: View Our Collections (Men's, Women's, Unisex)
• •Headline: Your Favourite Scent, Smartly Chosen. Body: Love that designer perfume? Discover its soulmate at Profumi Medesimo. We meticulously analyze the world's most iconic olfactory notes to bring you inspired-by fragrances that are impressively similar and wonderfully persistent. Make the savvy choice for luxury you can indulge in daily. Call to Action: Search for Your Favourite Inspired Scent