Brand Tone

Efficient, trustworthy, helpful, and responsive.

Brand Values

• •Speed and Efficiency
• •Reliability and Trustworthiness
• •Affordability/Value
• •Customer Satisfaction
• •Security

Best Practices

• •Focus on speed and efficiency in communications.
• •Emphasize reliability and trustworthiness in every interaction.
• •Clearly state pricing advantages and the value offered.
• •Highlight the helpfulness and responsiveness of customer support.
• •Incorporate language that demonstrates a concern for customer security.

Social Perception

Positive, helpful for gameplay, and trustworthy for transactions.

Copy Examples

• •Quality products, fastest and reliable services.
• •Fast Delivery!
• •Lowest Price!
• •Security first: After your order, please remember to change your Facebook password for added security.
• •Thank you for your wonderful review!