Brand Tone

Charming and Playful, Cozy and Inviting, Passionate and Enthusiastic, Approachable and Friendly, Aesthetically Driven and Curated

Brand Values

• •Love for Interior Design and Color
• •Coziness and Atmosphere
• •Quality and Design
• •Individuality and Joy
• •Simplicity (Less and More)

Best Practices

• •Embrace Playful Language: Use cheerful words, gentle humor, and don't be afraid of a cute emoji or two where appropriate (especially on social media). Think "charming," "sweet," "lovely," "happy."
• •Highlight Coziness and Invitation: Consistently weave in words and phrases that evoke warmth, comfort, and a welcoming atmosphere (e.g., "cozy nook," "inviting glow," "make your space smile").
• •Show Genuine Passion: Let your love for interior design, pastels, and beautiful objects shine through. Use enthusiastic language when describing products and their impact on a home.
• •Maintain a Personal Touch: Where appropriate (like newsletters or 'About Us' sections), use a friendly, first-person or direct address to make the brand feel approachable and human – like a message from Jacqueline and Niels.
• •Stay True to the "Pastel & Danish Design" Aesthetic: Ensure descriptions and narratives consistently reflect the brand's core visual identity. Use descriptive words that paint a picture aligned with this style (e.g., "soft hues," "clean lines," "charming details," "Scandinavian-inspired").

Social Perception

Stylish and Trendy, Niche and Unique, Positive and Engaging

Copy Examples

• •Instagram Post (New Product): "Pastel dreams have arrived! ✨ Say hello to our newest collection of [Product Name] – designed in Amsterdam with all the love and ready to make your space extra cozy. Which color has your heart? 💖 #AtelierFrenchie #PastelDecor #HomeInspo #NewCollection #CozyVibes"
• •Website Banner (Seasonal): "Spring into color! 🌷 Refresh your nest with our handpicked pastel treasures. From dreamy vases to playful candleholders, find those little somethings that make your home smile. Shop the new collection now! #PastelLiving #SpringDecor #AtelierFrenchie"
• •TikTok Video Caption (Styling Tip): "Want to know our secret to a happy shelf? 😉 A pop of pastel, a dash of Danish design, and a whole lot of YOU! ✨ Our [Product Name] are perfect for adding that little spark. How would you style yours? #HomeStyling #PastelAesthetic #DecorTips #AtelierFrenchieFinds #CozyCorner"
• •Email Newsletter Snippet (Brand Story): "It all started with a love for pastels and a desire to make every home a little cozier. Here at Atelier Frenchie, Jacqueline and Niels carefully curate (and sometimes design!) each piece, hoping to bring that warm, inviting feeling to your favorite spaces. We believe in 'less and more' – more joy, more color, more you! Thanks for being part of our pastel journey! 🎀 #OurStory #PastelLove #InteriorJoy"
• •Product Description (Candleholder): "Let there be (pastel) light! 🕯️ Our [Candleholder Name], designed in Amsterdam and crafted with care, isn't just a candleholder – it's a little mood-booster for your favorite nook. Its gentle curves and sweet [Color] hue are here to make your calm interior extra cozy and inviting. The perfect touch of 'less and more' for a simply beautiful home. #HandpickedHappiness #PastelGlow #AtelierFrenchieHome"