Brand Tone

Friendly, Approachable, Inspirational, Aspirational, Helpful, Customer-Oriented, Enthusiastic, and Passionate

Brand Values

• •Uniqueness
• •Quality and Beauty
• •Customer Experience
• •Thoughtfulness in Gifting
• •Personal Expression

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, sophisticated, witty, caring) and provide examples of "do's and don'ts." This ensures everyone creating content is aligned.
• •Know Your Audience: Understand who you're talking to. Tailor your language, references, and level of formality to resonate with your target customers. Serena View's audience likely appreciates warmth, style, and thoughtful gestures.
• •Use Consistent Terminology: Stick to brand-specific phrases and keywords (e.g., "unique gifts," "beautifully sourced," "perfect present"). This reinforces brand identity and makes your messaging recognizable.
• •Focus on "You" (The Customer): Frame your copy around the customer's needs, desires, and how your products benefit them or help them express themselves. For example, instead of "We sell unique items," try "Find unique items to express your style."
• •Read Aloud and Review: Before publishing, read your copy aloud. Does it sound like your brand? Is it engaging and clear? Get a second pair of eyes to review for tone consistency and any awkward phrasing. This helps catch inconsistencies and ensures the message lands as intended.

Social Perception

A go-to source for distinctive gifts and appealing homewares, cultivating an image of a curated collection and seen as a tasteful and reliable online boutique.

Copy Examples

• •Facebook Post (New Arrival): "Hello, lovely people! ✨ Prepare to fall in love with our latest arrival: [Product Name]! Uniquely designed and simply beautiful, it's the perfect touch to brighten your home or a thoughtful gift for someone special. See why we're so excited: [Link to Product] #SerenaView #UniqueGifts #HomeDecorLove #NewInStore"
• •Instagram Caption (Lifestyle): "Creating a space that tells your story. ✨ At Serena View, we believe your home should be a collection of what you love. Discover unique homewares that speak to your personal style and turn everyday moments into something beautiful. Tap to explore our curated collections. #SerenaViewHome #PersonalStyle #BeautifulLiving #HomeInspo #ShopSmallAU"
• •Product Description Snippet (Gift Focus): "Searching for that perfect, heartfelt gift? Our [Product Name] isn't just an item, it's a way to show you care. Lovingly sourced and chosen for its unique charm, it’s sure to bring a smile. Ideal for birthdays, thank yous, or just because! Make their day special. [Link to Product]"
• •Email Subject Line (Promotion): "💖 Spoil Them (or Yourself!) with Unique Finds at Serena View!"
• •Pinterest Pin Description: "Savour the little things with our beautiful [Product Category, e.g., Ceramic Mugs]. Perfect for your morning coffee or a cozy evening tea. Discover unique designs to cherish. #SerenaView #GiftIdeas #HomeComforts #UniqueHomewares #TeaLovers #CoffeeTime"