Brand Tone

Trustworthy, practical, accessible, and gentle.

Brand Values

• •Trustworthiness
• •Practicality
• •Accessibility
• •Gentleness
• •Support

Best Practices

• •Maintain a consistent tone of trustworthiness and authority by referencing expertise and industry knowledge.
• •Emphasize the practical benefits and problem-solving aspects of the products in your copy.
• •Highlight the accessibility and support offered to customers, such as the 7/7 French customer support.
• •Incorporate gentle and reassuring language to align with the 'Douceur Bébé' concept.
• •Address the lack of visible reviews by proactively gathering and showcasing customer testimonials to build trust.

Social Perception

A trustworthy and reliable brand that offers practical and gentle baby care solutions with excellent customer support.

Copy Examples

• •Discover our practical collections of baby care accessories – the benchmark in online baby care.
• •Softness and Kindness for Your Treasure. Explore our gentle solutions for your baby's needs.
• •French Customer Support 7j/7 – We're here to support you every step of the way.
• •As THE benchmark online store in baby care, our products are designed with practicality in mind.
• •We offer gentle and effective solutions for your baby's daily care, because your treasure deserves the best.