Brand Tone

stylish, quality-conscious, and confident

Brand Values

• •Quality Craftsmanship
• •Style & Fashion
• •Comfort
• •Exclusivity/Uniqueness
• •Ethical Sourcing (implied for real fur)

Best Practices

• •Use Evocative Adjectives: Employ words like "exquisite," "premium," "luxurious," "handcrafted," "signature," "iconic," and "sophisticated" to reinforce the quality and style focus.
• •Emphasize Craftsmanship: Regularly mention the handcrafted nature of the products and the quality of materials used (e.g., "finest leather," "ethically sourced fur").
• •Focus on the "Statement" Aspect: Position the outerwear not just as clothing, but as pieces that allow the wearer to express their individuality and make a statement.
• •Maintain a Confident Voice: Use assertive and assured language. Avoid overly casual or hesitant phrasing.
• •Ensure Visual Consistency: While this pertains to overall branding, ensure that the copywriting aligns with the high-quality imagery used on the website and social media, creating a cohesive and premium brand perception.

Social Perception

provider of high-quality, stylish outerwear. The general sentiment around well-made garments with quality buttons is positive, often associated with durability and a refined look.

Copy Examples

• •Headline: Elevate Your Style. Discover Handcrafted Outerwear. Body: At Button Stitched, we believe your jacket is more than just a layer – it's a statement. Explore our collection of exquisitely crafted leather, faux fur, and real fur pieces, designed for those who appreciate timeless style and uncompromising quality. Find your signature look today.
• •Social Media Post (Image: Model wearing a Button Stitched leather jacket): Caption: Confidence, stitched in. Our premium leather jackets are meticulously handcrafted to not only turn heads but to last a lifetime. Experience the Button Stitched difference. #ButtonStitched #LeatherJacket #LuxuryOuterwear #HandcraftedFashion
• •Product Description Snippet (for a real fur coat): Indulge in ultimate luxury. This ethically sourced real fur coat from Button Stitched envelops you in unparalleled warmth and sophisticated style. Each piece is a testament to exquisite craftsmanship, ensuring you make an unforgettable entrance, wherever you go.
• •Email Subject Line: Unleash Your Inner Icon: New Arrivals at Button Stitched. Email Body Preview: Don't just follow trends, set them. Discover the latest handcrafted jackets and coats from Button Stitched, designed to express your unique style with confidence and flair.
• •Website Banner Text: Button Stitched: Where Quality Meets Iconic Design. Shop our exclusive collection of handcrafted jackets and coats and redefine your outerwear experience.