Brand Tone

Humorous & Witty, Irreverent & Playful, Friendly & Relatable, Bold & Confident

Brand Values

• •Humor & Fun: Bringing laughter and amusement into people's lives is a primary goal.
• •Originality & Uniqueness: They pride themselves on offering distinctive products that stand out.
• •Connection: Helping people express themselves and connect with others through witty and relatable sentiments.
• •Value for Money: "Unbeatable discounts" suggests a commitment to offering affordable products.
• •Lightheartedness: Encouraging people not to take life too seriously.

Best Practices

• •Embrace the Banter: Always look for opportunities to inject humor, wit, and a playful, slightly irreverent tone into all communications, from product descriptions to customer service responses. Keep it light and don't be afraid to be a little cheeky (while knowing your audience).
• •Use Relatable Scenarios: Ground your humor in everyday situations, thoughts, and feelings that your target audience can identify with. This makes the brand feel more authentic and approachable.
• •Keep it Punchy and Conversational: Write like you talk (if your most amusing friend was writing it). Use short sentences, informal language, and don't shy away from emojis or slang where appropriate for the platform.
• •Highlight Uniqueness: Continuously reinforce what makes Sherbet Lemon different – the originality and non-replicable nature of the humor and products. Use confident language that reflects this.
• •Be Consistent Across All Channels: Ensure the witty, fun, and friendly tone is maintained everywhere, from the website to every social media post, email, and even packaging if possible. This builds a strong, recognizable brand personality.

Social Perception

Customers who appreciate a laugh, Gift-givers seeking something unique, Younger to middle-aged demographic, Positive perception tied to humor, The brand name itself, "Sherbet Lemon," evokes a sense of nostalgia, fun, and vibrancy

Copy Examples

• •Social Media Post (Instagram/Facebook) for a new card: "Warning: May cause uncontrollable giggles and snorting. Our new [Card Name] card has landed, and it's ruder/funnier/more awkward than your last family dinner. Tag someone who NEEDS this. #SpreadTheFunny #SherbetLemon #NewCard #Banter"
• •Website Product Description (for a witty notepad): "Got a million-dollar idea? Or just need to remember to buy milk? Either way, jot it down in style with our 'Big Ideas & Other Stuff I'll Forget' notepad. Perfect for geniuses, scatterbrains, and everyone in between. Warning: may inspire actual productivity. Or at least some decent doodles."
• •Email Subject Line for a Promotion: "Your inbox just got 100% funnier (and a bit cheaper!) 😉"
• •TikTok Video Caption (showing someone reacting to a funny card): "That moment when the card is funnier than your actual gift... 😂 Guilty! Find your next hilarious hit at Sherbet Lemon! #FunnyCards #GiftIdeas #LOL #WeAreSherbetLemon #TikTokMadeMeBuyIt"
• •Facebook Ad Copy: "Tired of boring cards? So are we. Sherbet Lemon delivers a fresh blast of banter, wit, and straight-up silliness, right to their letterbox. Shop our unique cards and gifts now and get ready for some serious thank yous (or just confused laughter). Click to Spread the Funny!"