Brand Tone

Professional, Expert, Reliable, Customer-Oriented, Local, Formal

Brand Values

• •Competence and Expertise
• •Quality
• •Reliability
• •Customer Satisfaction
• •Customization/Tailored Solutions
• •Regional Focus

Best Practices

• •Develop a Style Guide: Document the brand's tone of voice (e.g., professional, expert, reliable, customer-centric), preferred terminology (e.g., "customized solutions" vs. "bespoke systems"), and level of formality. Ensure all content creators adhere to it.
• •Focus on Client Benefits and Solutions: Frame services not just by their technical features but by the problems they solve and the value they bring to the client (e.g., "increased efficiency," "enhanced security," "long-term savings").
• •Maintain Clarity and Precision: In a technical field like electrical services and automation, use clear, unambiguous language. Avoid overly technical jargon where possible when addressing a broader audience, or explain it concisely.
• •Emphasize Trust and Reliability: Consistently weave in messages of quality, dependability, and local expertise. Testimonials (if available and approved) can strongly support this.
• •Be Consistent Across All Channels: Whether it's the website, brochures, email communication, or any potential future social media, the tone should remain consistent to build a cohesive and recognizable brand identity. Even though they are not active on social media now, this is crucial if they decide to engage in the future.

Social Perception

Knowledgeable and dependable local expert for electrical and automation projects.

Copy Examples

• •Headline for a Service Page (e.g., Building Automation): Intelligent Building Automation for Your Thun Property: Efficiency, Comfort, and Security by TAH AG.
• •About Us Snippet: For over [Number] years, TAH AG has been the trusted partner for comprehensive electrical solutions in the Thun region. We combine expert knowledge with a commitment to quality and your complete satisfaction.
• •Call to Action for a Consultation: Planning a new build or renovation? Discuss your electrical and automation needs with our specialists. Contact TAH AG today for a personalized consultation and a future-proof solution.
• •Social Media Post (if they were to use it, e.g., LinkedIn, focusing on B2B or project showcases): TAH AG is proud to complete another cutting-edge Smart Home installation in Thun, enhancing energy efficiency and living comfort for our client. Learn more about our customized automation solutions: [Link to website/case study]
• •Service Description (e.g., Photovoltaics): Harness the power of the sun with TAH AG. We design and install high-performance photovoltaic systems tailored to your energy needs and property, ensuring sustainable energy and long-term savings for your home or business in the Thun area.