Brand Tone

approachable, informative, empowering, and enthusiastic

Brand Values

• •Authenticity
• •Transparency
• •Empowerment
• •Quality
• •Inclusivity
• •Customer-centricity

Best Practices

• •Prioritize Authenticity and Transparency: Always lead with honesty about product sourcing, ingredients, and expected results. This builds trust, which is central to the brand.
• •Speak Directly to the Customer: Use "you" and "your" to create a personal connection. Frame skincare as a personal journey that the brand supports. Maintain a conversational, friendly style.
• •Educate and Empower: Don't just sell products; explain their benefits and how they fit into a skincare routine. Provide valuable tips and information that help customers make informed choices and feel confident.
• •Embrace Enthusiasm and Positivity: Let the passion for skincare and beauty shine through. Use positive language, emojis where appropriate (especially on social media), and highlight the joy of self-care.
• •Foster Community: Encourage interaction by asking questions, inviting reviews, and featuring user-generated content. Reinforce the idea that customers are part of "The Pretty Picks" community.

Social Perception

Trusted Source for Authentic Products, Effective and High-Quality Products, Engaging and "Pretty", Community-Oriented, Positive Online Sentiment

Copy Examples

• •Headline (Website Banner): "Unlock Your Glow: Authentic K-Beauty, Lovingly Picked for You. ✨ #ThePrettyPicks"
• •Instagram Post (New Product): "Say hello to your new skin-loving bestie! 👋 Our latest arrival from Seoul is packed with [Key Ingredient] to soothe, hydrate, and empower your natural radiance. Discover the Pretty Pick that’s perfect for your unique glow! Link in bio to learn more. #KBeautyUAE #SelfCareJourney #AuthenticSkincare"
• •TikTok Video Caption (Tutorial): "Struggling with [Skin Concern]? 🤔 We got you! Watch how this K-Beauty hero works its magic. ✨ Gentle, effective, and always authentic. What are your go-to Pretty Picks? #SkincareTips #PrettyPicksHaul #RealResults"
• •Email Newsletter Snippet (Brand Story Focus): "More than just skincare, The Pretty Picks is a promise – a promise of authenticity, quality, and a community that celebrates your unique beauty. Founded with a passion for bringing the best of global skincare to the UAE, we're here to empower your journey to confident, glowing skin. [Link to About Us]"
• •Facebook Ad (Promotional): "Your Beauty Journey Deserves the Best! ✨ Explore our curated collection of 100% authentic Korean & Japanese skincare. From gentle cleansers to powerful serums, find your perfect match and embrace the skin you're in. Shop The Pretty Picks today and enjoy [Offer]! #ThePrettyPicks #AuthenticBeauty #UAESkincare"