Brand Tone

Feminine, Elegant, Approachable, Trendy, Modern, Inspiring (mildly), Primarily Danish Language

Brand Values

• •Love for Feminine Beauty
• •Quality and Style
• •Customer Service
• •Uniqueness/Curated Selection
• •Local Connection

Best Practices

• •Embrace Feminine Language: Use words that evoke elegance, beauty, charm, and grace (e.g., "exquisite," "lovely," "radiant," "chic," "delicate").
• •Stay Approachable & Warm: Address the audience directly and in a friendly manner. Use positive language, emojis where appropriate (as they do), and engage with comments genuinely.
• •Focus on How Products Make Customers *Feel*: Go beyond describing features; highlight the confidence, beauty, or joy the clothes can bring. (e.g., "Feel effortlessly chic," "Step out in confidence").
• •Maintain a Consistent Visual and Verbal Style: Ensure that the language used in captions, product descriptions, and ads aligns with the elegant and feminine imagery presented. If the primary language is Danish, ensure all copy maintains this consistent tone within that language.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases that align with the brand's feminine, elegant, and approachable tone, and a list of words to avoid. This helps ensure consistency across all communicators. For London Bazar DK, this would primarily be in Danish.

Social Perception

Positive, Source of Desirable Fashion, Responsive, Local Gem, Trustworthy (implied)

Copy Examples

• •For a New Dress Collection: "Fall in love with layers of lace and silhouettes that whisper elegance. Our new dress collection has arrived, ready to make you feel beautiful, inside and out. Discover your dream dress today."
• •For an Accessory: "The perfect finishing touch. ✨ This delicate necklace adds a sprinkle of sparkle and a lot of charm to any outfit. Treat yourself or someone special!"
• •For a Store Visit/New Arrivals: "Hello, lovely! Fresh new styles have just landed at London Bazar. Come by our Hillerød boutique and let us help you find something truly special. We can't wait to see you!"
• •Highlighting a Bestseller: "You ADORE this kimono, and we see why! 😍 Its flowing fabric and unique print make it a true wardrobe treasure. See how our customers are styling theirs and grab yours before it's gone again!"
• •Engagement Post: "Coffee or tea with your perfect weekend outfit? ☕️🌸 We're dreaming of cozy mornings and chic ensembles. What's your go-to weekend style? Share with us below! #LondonBazarStyle"