Brand Tone

Spiritual & Mystical, Mindful & Conscious, Artistic & Handcrafted, Empathetic & Nurturing, Elegant & Timeless

Brand Values

• •Authenticity
• •Conscious Living
• •Spirituality & Healing
• •Craftsmanship & Quality
• •Ethical Practices
• •Connection
• •Meaning Beyond Materialism

Best Practices

• •Embrace Spiritual & Metaphysical Language: Consistently incorporate words like "healing," "energy," "soul," "spirit," "authentic," "conscious," "mindful," and "intent."
• •Reference the specific metaphysical properties of the gemstones in product descriptions and storytelling.
• •Tell the Story of Craftsmanship & Origin: Regularly remind the audience that pieces are handmade, often referencing the traditional craftsmanship from India.
• •Focus on "Feeling" & "Being" Over "Having": Frame the jewelry not just as an accessory, but as a tool for self-expression, healing, and connection.
• •Position the brand as a guide or companion on the customer's journey to self-discovery and well-being.

Social Perception

A brand that promotes authenticity, conscious living, and spiritual connection through handcrafted gemstone jewelry. Ethical, sustainable, and meaningful.

Copy Examples

• •✨ #AtelierAsali #MoonstoneMagic #HealingJewelry #ConsciousLiving #HandcraftedWithSoul
• •Each piece is unique, just like you.
• •[Link to Collection]
• •Find the piece that calls to you.
• •#AtelierAsali #SpiritualJewelry #HandmadeLuxury #GemstoneHealing #MindfulStyle #EthicalFashion