Brand Tone

warm, family-oriented, trustworthy, and focused on quality and safety

Brand Values

• •Quality Craftsmanship
• •Safety
• •Family & Tradition
• •Aesthetics & Design
• •Child Development
• •Customer Trust & Satisfaction

Best Practices

• •Emphasize Family & Trust: Use warm, relatable language. Share the brand's family story when appropriate to build connection.
• •Highlight Quality & Safety: Clearly communicate the quality of materials and the safety features of the products. Be specific about craftsmanship.
• •Focus on the Child's Experience: Describe how the furniture benefits children – fostering imagination, organization, and enjoyment.
• •Maintain a Positive & Caring Voice: Reflect the joy and care that goes into creating products for children. Use enthusiastic and reassuring language.
• •Show, Don't Just Tell: Use customer testimonials and visuals (like those on TikTok and Instagram) to back up claims of quality and customer satisfaction.

Social Perception

reliable and high-quality brand

Copy Examples

• •Create a magical space for your little one with Dadacticos. Our handcrafted furniture is made with love, quality, and your child's safety in mind.
• •From our family to yours: Discover furniture that’s built to last, designed to inspire, and safe for every precious moment.
• •More than just furniture, it's a Dadacticos. Where quality craftsmanship meets playful design to nurture your child's imagination.
• •Tired of flimsy furniture? Invest in pieces that grow with your child. Dadacticos: Beauty, durability, and peace of mind for parents.
• •Unlock a world of organized fun! Our toy organizers are designed to be loved by kids and appreciated by parents. #MundoDadacticos