Brand Tone

Gentle, encouraging, playful, and imaginative, focused on the joy of creating a beautiful and comforting space for children.

Brand Values

• •Love and Care
• •Affordability
• •Uniqueness and Playfulness
• •Creativity and Imagination
• •Customer Support
• •Ease of Use

Best Practices

• •Emphasize "Love" and "Care": Consistently use warm, affectionate language that reflects the idea that prints are "crafted with love and care."
• •Highlight Affordability and Accessibility: Always mention the cost-effective nature and ease of use of digital prints.
• •Maintain a Playful and Imaginative Voice: Use words that evoke whimsy, fun, and creativity.
• •Focus on the Child's Experience: Frame descriptions around creating a special and comforting space for the baby/child.
• •Be Clear and Helpful: Ensure all communication, especially regarding the download and printing process, is straightforward, supportive, and friendly, reinforcing trust.

Social Perception

Seen as a source of inspiration for nursery decoration, particularly within the parenting and home decor community, especially for minimalist and themed designs.

Copy Examples

• •Unique and playful digital nursery prints.
• •Crafted with love and care.
• •Perfect space for your little one.
• •Affordable digital prints.
• •Simply download, print and enjoy!