Brand Tone

Darkly satirical, rebellious, and intellectually edgy, with references to cult media and art history.

Brand Values

• •Individuality
• •Rebellion
• •Intellectualism
• •Aesthetic Darkness
• •Unconventional Beauty

Best Practices

• •Embrace niche references and allusions to cult media.
• •Maintain a dark, satirical, and slightly rebellious voice.
• •Incorporate art historical and design concepts with an edge.
• •Use irony and wit to engage a discerning audience.
• •Stay true to the brand's unique aesthetic and counter-culture spirit.

Social Perception

A counter-culture brand that appeals to individuals with a strong sense of self and an appreciation for the darker side of art, media, and fashion; a brand that stands apart from mainstream trends.

Copy Examples

• •"Horror Vacui: Because empty space is overrated. Clutter your life with our latest collection."
• •"Doom Generation: For the youth who are too cool for your apocalypse."
• •"We're not for everyone. And that's the point."
• •"Embrace the chaos. Reject the mundane."
• •"Our designs are like your therapist: dark, complex, and strangely comforting."