Brand Tone

Artistic, personalized, and celebratory with a touch of sustainability

Brand Values

• •Creativity & Artistry
• •Personalization & Uniqueness
• •Sustainability
• •Versatility & Variety
• •Joy & Celebration

Best Practices

• •Maintain Visual and Verbal Cohesion: Ensure the language used in copy aligns with the visual style of the products and the overall aesthetic of the website and social media.
• •Connect with the audience on an emotional level by sharing the joy of creativity.
• •Emphasize the unique designs and artistic styles available, catering to diverse tastes.
• •Highlight the 'sustainable art' aspect, providing concrete details about eco-friendly materials or practices.
• •Incorporate customer testimonials and reviews to showcase the quality and artistic expression of the products.

Social Perception

The brand aims to be perceived as artistic, unique, sustainable, high-quality, and capable of enhancing everyday life and special occasions with personalized art.

Copy Examples

• •"Celebrate every moment with sustainable art. Discover unique, personalized gifts and decor at Artfulane!"
• •"Express your individual style with our custom products. From apparel to home decor, find your perfect artistic match!"
• •"New Arrivals! Fresh designs added daily. Shop our latest collection of sustainable art and personalized gifts."
• •"Transform your space with artful designs. Explore our wide range of home decor and accessories, crafted with love and sustainability in mind."
• •"Looking for a unique gift? Create a personalized masterpiece with Artfulane. Shop now and celebrate every occasion with art!"