Brand Tone

Romantic, Elegant, Vintage/Retro, Aspirational & Evocative, Accessible Luxury

Brand Values

• •Timelessness & History
• •Elegance & Sophistication
• •Romanticism & Charm
• •Individuality & Unique Style
• •Sustainability
• •Quality Craftsmanship

Best Practices

• •Maintain Consistency Across All Channels: Ensure that the romantic, elegant, and vintage tone is present in website copy, product descriptions, social media captions, email marketing, and even customer service interactions.
• •Emphasize the 'French' aspect: Highlight the French inspiration and design elements in the jewelry.
• •Showcase the vintage and retro influences: Use language that evokes a sense of nostalgia and timelessness.
• •Incorporate sensory details: Describe the feel, look, and story behind each piece to create an emotional connection.
• •Use relevant hashtags: Consistently use hashtags like #VintageJewelry, #RetroChic, #BohoStyle, #JewelryLover, #SustainableFashion, and #RomanticStyle to increase visibility and reinforce brand identity.

Social Perception

Aspirational yet Attainable: The accessible luxury positioning suggests customers perceive the brand as offering a touch of luxury and unique style that is within reach. Customers are likely drawn to the visual appeal and the emotions the jewelry evokes—elegance, romance, and a connection to the past.

Copy Examples

• •"Whispers of romance and elegance from over a century ago."
• •"Vintage, romantic, elegant, and retro chic styles."
• •"Parisian dreams embodied in timeless beauty."
• •"French Accessible Luxury & Sustainable Brand; A Legend Creating Charm and Value."
• •"Sustainable elegance, designed to be treasured."