Brand Tone

Respectful, trustworthy, customer-oriented, and celebratory (particularly regarding faith and gifting).

Brand Values

• •Faith and Spirituality
• •Gifting and Generosity
• •Customer Satisfaction
• •Trustworthiness
• •Quality

Best Practices

• •Prioritize clear, accurate product descriptions to manage customer expectations and minimize returns.
• •Actively address customer feedback on platforms like Şikayetvar to demonstrate responsiveness and build trust.
• •Emphasize secure transaction processes (SSL certificate) in all customer communications to reinforce trustworthiness.
• •Highlight the ease of returns and exchanges in promotional materials to alleviate purchase anxieties.
• •Consistently use visual elements that align with both the Islamic theme (where applicable) and the overall brand aesthetic across all platforms.

Social Perception

A trusted source for high-quality Islamic gifts and home goods, known for excellent customer service and secure transactions. While maintaining a connection to faith-based values, also be percieved as a reliable and modern e-commerce store.

Copy Examples

• •"Discover the perfect Islamic gift for your loved ones. Explore our exquisite Quran sets and prayer beads."
• •"100% Customer Satisfaction Guaranteed. Shop with confidence knowing we prioritize your needs."
• •"Secure Shopping with 256-bit SSL Certificate. Your peace of mind is our top priority."
• •"Celebrate special occasions with our unique personalized gifts. Create lasting memories with İpek Hediyelik."
• •"Enjoy free shipping within Turkey on orders over [amount]. Shop now and experience the convenience of İpek Hediyelik."